Text 2 Sep 681: Andy Murphy: Mental Performance Coach to multi-millionaires
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681: Andy Murphy: Mental Performance Coach to multi-millionaires is a post from: EntrepreneurOnFire.com

Andy MurphyWhat does it take to be an Entrepreneur? Join us as Andy shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Andy is a Mental Performance Coach to Multi-millionaires, World champions, TV and Stage Stars, and even Saudi Arabian Royalty. His focus is to make sure that they can consistently step into that Peak mental state during the most pressurized times. 

Success Quote

  • ‘I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.’ – Bruce Lee click to tweet!

Business Failure

  • Andy had it all: the car, the money, the supermodel girl; and then in one fatal moment, it was all taken away. This devastated Andy, and he made one decision at this crossroad that changed it all!

Entrepreneurial AH-HA Moment

  • Andy learned the power of mindset, and it changed his world. He takes a minute to explain NLP here: an explanation you don’t want to miss, Fire Nation!

Current Business

  • Andy could not be more fired up for his Podcast Mindset By Design, and I just subscribed :-)

Small Business Resource

  • Asana: Teamwork without email. Asana puts conversations & tasks together, so you can get more done with less effort.

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Interview Links

  • Andy’s site: Join Andy in conversation with the Entrepreneurs, CEO’s and Thought Leaders of our generation.

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Text 1 Sep The Fire Path 9: Building a strong brand

The Fire Path 9: Building a strong brand is a post from: EntrepreneurOnFire.com

The Fire Path

Click here to listen to the audio version of this post, Episode 09 of Kate’s Take.

When you’re creating and growing your business, building a strong brand is important.

Your brand effects how people view your business and your purpose; how they’ll identify you online and in your industry; whether or not they will connect with your business and what you stand for; and how they share your business with their colleagues, friends and family.

Building a brand (or repositioning a brand) isn’t about having a designer create a fancy logo or about what your business says you stand for.

Building a brand is making a promise to your audience about your business and establishing the core valuesthat you will live and practice in your business every day.

Your brand isn’t what you say it is. Your brand is ultimately defined by what people think and how people feel when they see or hear your business’s name or interact with you.

That’s why it’s so important that you take the time to build your brand the right way.

I’ve put together what I believe is the framework to building a strong brand, which you can think of like a pyramid.

What your brand is made up of: Your brand pyramid

Brand attributes

Your brand attributes are at the base of your brand pyramid, and they include a combination of what makes your business different from other businesses that might be offering the same types of products and services that you do, and also the values that your business runs on.

Your attributes should also be able to talk to your experience in your industry or niche (are you an established leader, or new to the game?)

Brand Attributes checklist

What are your core values?

What are your unique selling points?

What’s your experience within the industry or niche?

To give you a couple of examples of what some Brand Attributes might look like, let’s first establish that each of your attributes will make the statement: “We are _______.”

…Consistent

…Customer-driven

…Dedicated

Positioning statement

Your positioning statement is the next level of the pyramid and should be aspirational, yet realistic. In other words, don’t go saying a bunch of stuff about your business and what you provide to your audience that isn’t true.

It can, and should be forward leaning, but it should not be a straight-up lie.

For example, if you oftentimes have dissatisfied customers who say your online shipping process is horrible, then your positioning statement should not include something like “We’re passionate about ensuring our online shipping process is perfect every time.

While you probably wouldn’t include something this precise in your positioning statement, I wanted to use something very relatable just as an example.

If you were to include this in your positioning statement, several of your customers who have experienced something different know it’s just not true. If you say it anyway, then your customers who have experienced something different will not trust anything else that your brand says it is.

How people should think and feel about your business

The next level of the pyramid is not a mission or vision statement. This is so you can understand what it is you’re trying to emulate through your brand.

If people should be happy and feel carefree and uplifted after seeing your logo, then you probably don’t want to include black and red coloring with negative symbols in it.

While your logo isn’t the only piece of this equation, it’s oftentimes the thing people will identify you by when they’re first getting to know you.

Another example of this might be that you want people to think and feel that your business is very professional. If this is the case, then it may not be the best practice for you to have no uniformity across your website pages, and so on.

Voice

The next level on the pyramid is your voice, and this is all about your brand personality. Your voice should define the following:

  • Your business’s overall attitude, tone, and feel; and
  • Clarity, volume, and emotion (these are also some things that will effect how people think and feel about your business).

Is your business spunky and loud, or a little more relaxed? Does your business like to make jokes, or would you prefer to be straight business at all times?

Brand Essence

The next level of the pyramid is your brand essence, and this is just what it sounds like: the heart and soul of your brand that should encompass what you stand for and the feelings that your business evokes.

Why does someone visit Disneyland? Because it’s the happiest, most magical place on earth, and when you’re there you will be spending time with your family and having a lot of fun.

I’m willing to bet Disneyland’s brand essence is something along the lines of “Magical family fun”.

Key messages

Your key messages are the next level of the pyramid, and these are typically used across all of your communications for brand consistency. Have a handful of them written down so that when you’re creating advertising or marketing campaigns you can refer to your brand’s key messages for help.

An example of this might be:

EntrepreneurOnFire is a daily podcast that features interviews with today’s most inspiring and successful Entrepreneurs 7-days a week.” This is how we talk about our podcast across the board, which creates consistency and helps people remember us.

Tagline & logo

Your tagline and logo are the very top of the pyramid and are a very visual and important part of your brand, no doubt. Your tagline and logo should easily translate what it is your business stands for, and what services or products you provide.

Implementation

Once you have your brand pyramid in place and you’re feeling good about your brand’s framework, it’s time to start sharing! Brand awareness is an important step in the process; because if no one knows your brand exists, then it’s not doing you much good to build it in the first place.

Keep in mind that you’ll be sharing your brand in everything that you do. When you post on social media, when you publish a podcast episode, when you write a new blog post – all of these things combined go into creating a brand experience for your audience.

Some ways you can start building brand awareness are through sharing your brand on social media (having a presence there is the first step); advertising (digital or print); and also through remarketing campaigns, which target specific users across the Internet and serve up your brand for them to see (this can be done through Google).

So now that you have an idea of what your brand’s framework consists of, let’s look at a few tips that can help you maintain your brand over time.

Maintaining your brand

What you have to do for your brand on an ongoing basis

1. Provide great content your audience wants

If you start creating content, products or offering services that your audience doesn’t want, then you’re not going to go very far.

Your brand has to represent value to your audience; if you are not able to provide them something of value, then you’re not going to be building a strong brand in their eyes.

2. Extend excellent customer service

No one wants to be treated poorly. Treat every single customer (and potential customer, alike) as if they’re the only one and they won’t forget it. Excellent service is a prime trigger that every brand should strive to be remembered by.

3. Build and maintain strong relationships

Creating a connection between you and your audience is a very important step to making your brand “sticky”. When you open up and start to build relationships with your audience, they’ll start to associate feelings of “like” and “trust” with your brand, ensuring that your business is top-of-mind next time someone brings up a need for a product or service you provide.

4. Demonstrate your core values

The core values that you establish for your brand should be ones you and your employees are living every single day. Break your core values, and risk losing all trust with those audience members who demand the best from your brand.

How marketing can help

Surprise! You don’t have to do ALL the work yourself to maintain a strong brand. Marketing can help, if done the right way.

5. Find your why

Why should people turn to you instead of someone else?

What are you offering them that they can’t find anywhere else?

What is your unique selling proposition, and how can you express that through your logo, tagline or other marketing materials?

Your brand has to represent all of these things, and marketing can help. Once you’ve established the “why”, then build your marketing campaigns around that idea or theme.

6. Make a promise

Marketing gives you the ability to make a promise through your campaigns (in your tagline, or theme line), and once it’s out in the world via your website or social media, you then have the opportunity to fulfill that promise.

Apple Computers uses the tagline “Think Different”, and with every new release or new gadget they come out with, they’re evoking the spirit of “Think Different”. They’ve made a promise, and they continue to deliver on it every time they come out with something new.

7. Be consistent

You have to build trust (and with trust comes loyalty) with your audience, and the only way you’re going to be able to fully succeed at doing this is by being consistent.

Your actions are a direct reflection of your brand. An example? When you check the box for 2-day delivery through Amazon, you trust that you’re going to get your order in 2 days. When people can trust that you’ll actually do what you say you’ll do, then they will be loyal to your brand.

8. Listen

Your industry and your audience are in full control of your brand. You can follow every single step here and have your brand all mapped out, but if your audience, customers, or whoever else interacts with your brand doesn’t believe that your brand stands for what you say it stands for, they’re in control.

If this is happening – your audience doesn’t believe your brand is what you say it is – then something is wrong.

Either you’re making promises or building attributes that are not true, or something is wrong with the processes you have in place, and that is causing your promises to not come through.

You should constantly be re-evaluating your brand through interactions with your audience and your customers. If something isn’t working, then refocus and find ways to fix it or make it better.

9. Repeat

This is not a one-and-done type of exercise. A brand is not something you can create and just throw up on your website in the form of a logo and tagline.

Your brand takes work, and your brand is affected by everything you do in your business, every single day.

Be smart about how you treat your brand, and don’t forget to listen to your audience. Once you get their feedback, you should be jumping right back into the cycle of improving upon the things that need work.

Building brand loyalty

Brand loyalty is something every business strives for.

Why?

Because brand loyalty is when your customers turn to you for resources, help, products, services, anything before they even think about going anywhere else.

Brand loyalty is when your customers recommend your brand to their friends because they trust you and the products and services that you offer.

Brand loyalty is a customer talking highly about your brand when they aren’t being prompted to do so.

I like to think of the actual process of building brand loyalty as a marathon – not a sprint. As with most things that happen in the world of an entrepreneur, it’s not about how quickly you can finish; it’s about making sure you take action to get yourself to the next step, and then the next one, and then the next one.

Brand loyalty isn’t something you can rush, especially if your brand is young. But you can follow some pretty simple steps to make sure you’re on the right path to building a brand that people will love.

Here they are:

Get your employees on board

Even if you’re a solopreneur, this applies to you, too. Ensure that you and your employees (if applicable) know and understand what your brand stands for, are on board with what it stands for, and feel as though they are an active part of the brand itself.

How?

Equip them with the information, resources and knowledge they need about your brand. Once you’ve done that, rally around them and get them pumped up and excited about what it is that your brand stands for.

Are you all about inspiring people and motivating them to build a business that will one day afford them the freedom they’ve always dreamed of? Uummm, that’s awesome! Who wouldn’t be excited about that?

Once you and your employees are on board, you’ll all be excited to contribute to the brand in a positive way.

Get your audience on board

Does your audience see your brand the same way that you do?

It’s important to be sure you’re on the same page, because if your audience thinks one way about your brand, and you’re preaching something totally different about your brand, then it’s going to be difficult to build brand loyalty.

Ever heard the term “Brand Advocate”? It essentially defines a person who not only understands and is willing to represent your brand, but who will speak highly of it, recommend it, and sell it for you.

Customers who find value in the products and services you provide are oftentimes those who can be considered brand advocates. When you provide value to your customers through your brand, they’re more than happy to recommend you to others who might find the same value in your brand that they do.

In today’s social-centric universe, online communities are becoming more and more popular. Having brand advocates is a very effective way to market your brand and be top-of-mind – at no monetary cost to you.

Treat every audience and customer interaction as if it were the only interaction you have to win that person over – even if it’s the 20th time you’ve spoken to them. Having brand advocates is truly priceless.

Continue to build trust through consistency & transparency

Trust is so, so, so, so, so, so key. There are several ways you can go about building trust with your audience, and one way is through consistency (sound familiar?)

Prove to your audience that you are going to do what you say you’ll do.

Example: If you’re opening a restaurant and you promise that every time someone walks through the door they will be greeted with a smile and a secret handshake, then you better make sure that happens every single time.

A completely different example: if you have an opt-in page on your website that says “Sign up for our email list and receive a 2-part course on building your audience free!, then when that person signs up, you better be sending them that 2-part course for free.

Starting a podcast that you’ve promised will come out every Wednesday? You’ve got it: be sure that podcast is out every single Wednesday.

Be consistent

If someone orders something through your website, and they receive this amazing email with a personal thank you note from you, and then a follow-up email a week later to see how the product is working out for them, then they’re probably going to expect that consistent, stellar customer service from you in the future.

Being consistent with your service and the value that you provide will help you build trust with your customers.

Be transparent

No one likes a liar, and secrets don’t make friends. Let your customers in on what’s going on behind the curtain.

Don’t make them feel left out of your brand, and don’t make them feel as though they have to guess at what you’re trying to pull over there in that studio of yours…

If you can make your customers feel as though they’re a part of your business – like maybe they know about a certain way you run your marketing campaigns, or the way you have a particular system set up – then they’re going to feel as though they have a special connection with you.

You’ve shared something with them that maybe not everyone knows about, and this can also build trust. Your customers will start to trust you because they know you’re not trying to hide anything.

We do this in several different ways here at EntrepreneurOnFire, like with our Monthly Income Reports where we share our lessons learned, our failures and what’s working for us in an attempt to help you learn from our mistakes and get to where you’re headed faster.

Building brand loyalty will not happen overnight.

The obvious: you have to have an audience in order to build brand loyalty.

So if you’re just starting out, then don’t think that you’ve missed all these important steps along the way – these are things you should be doing in your business forever.

You are in the midst of creating an amazing business that is going to provide amazing value to your audience. Believe this.

Continue doing what you’re doing with as much passion and drive and motivation as possible, stay true to your authentic self, and you’ll gain loyal followers who love your brand.

While we’re on the topic of growing your business, let’s continue down The Fire Path to our next topic: growing your audience.

This is Chapter 9 of The Fire Path, where your passions and our guidance unite! You can subscribe to Kate’s Take: The EntrepreneurOnFire Audio Blog in iTunes today to get all the latest episodes as soon as they go live.

This post was written by Kate Erickson, Content Creator and Community Manager for EntrepreneurOnFire. Ready to connect? Twitter | Facebook | Instagram | Google+

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Text 1 Sep 680: Luke Liu on perserverance
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680: Luke Liu on perserverance is a post from: EntrepreneurOnFire.com

http://ift.tt/1pzaDIWWhat does it take to be an Entrepreneur? Join us as Luke shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Luke is the CEO of Learnerator, an ed-tech company he started while a senior in college at Northwestern University. Learnerator provides exam prep materials written by teachers and has a team of 68 teachers with 30 subjects published.

Success Quote

  • ‘Begin at once to live, and count each separate day as a separate life.’ - Seneca click to tweet!

Business Failure

  • It took Learnerator almost 2 years before a single sale was made. Listen to why this failure occurred, and what finally turned it all around!

Entrepreneurial AH-HA Moment

  • Test, listen, repeat. Test, listen, repeat. This is how inch by inch, Learnerator turned into a success!

Current Business

  • What do you do once you’ve found the ingredients to success? DOUBLE DOWN!

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  • Text Expander: Type more with less effort! TextExpander saves you time and keystrokes, expanding custom keyboard shortcuts into frequently-used text and pictures.

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Text 31 Aug 679: Jan Winum: Why Giving Is The New Selling
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679: Jan Winum: Why Giving Is The New Selling is a post from: EntrepreneurOnFire.com

Jan WinumWhat does it take to be an Entrepreneur? Join us as Jan shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

3 years ago a deep depression developed into a psychosis because of unhealthy relationship to money and the need for making more. During the illness, Jan would lay the foundation for changing his life: coming up with the phrase Giving Is The New Selling.

Success Quote

Business Failure

  • Depression, psychosis, being admitted… all because Jan followed one fatal flaw. The flaw of focusing on the $$, and the $$ alone.

Entrepreneurial AH-HA Moment

  • When Jan realized the importance of focus, and that focus being on something he was authentically drawn to, everything changed!

$500 Question!

  • Listen to podcasts.
  • Send thank you videos.
  • Start helping people you meet, and through that figure out what they need.
  • Decide on a solution you want to deliver, and figure out who you want to deliver it to.
  • Interview people who have the solution and ask them good questions.
  • Record the interviews on video.
  • Buy the mediamouse membership plugin and optimizepress theme to put it all in a membership site.
  • Give an amazing developer $100 and tell him about the fantastic thing you want to build; make a deal where you pay him/her handsomely the month after launch.
  • Integrate to a payment gateway that does not ask for upfront payments.
  • Get the landing pages, sales pages or content pages up and running – modelled after what someone else is doing.
  • Give a Facebook ads guy $100 upfront, and your remaining budget, and ask him to spend it on Facebook (or ask for ads and pay a commission on the sale).
  • Test until ad is successful.
  • Then scale with affiliates.

Small Business Resource

  • Podio: Teamwork made easy. Citrix Podio is the new way for more than 400,000 teams to communicate, organize and get work done in one customizable place.

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Text 30 Aug 678: Dana Wilde: Commit to feeling good, and change everything
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678: Dana Wilde: Commit to feeling good, and change everything is a post from: EntrepreneurOnFire.com

Dana WildeWhat does it take to be an Entrepreneur? Join us as Dana shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Best-selling Author and Entrepreneur, Dana has inspired thousands to “train” their brains, and today she’ll show us how with a simple commitment to feeling good, she can help anyone build a million dollar business in record-setting time.

Success Quote

  • ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ - Maya Angelou click to tweet!

Business Failure

  • Dana struggles with this… and goes into depth as to why :-)

Entrepreneurial AH-HA Moment

  • Conquering the impostor syndrome was Dana’s first step towards her AH-HA moment, which was a doozy!

Current Business

  • Dana is fired up about ‘Train your Brain’, and shares why Fire Nation should be, too!

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  • IFTTT: Put the internet to work for you. IFTTT lets you create powerful connections with one simple statement — if this then that.
  • UnRoll.me: Toss the junk with one click. After you sign up, see a list of all your subscription emails. Unsubscribe instantly from whatever you don’t want.

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Text 30 Aug 5 notes Every child is an artist: How to exercise your creativity in order to remain one

Every child is an artist: How to exercise your creativity in order to remain one is a post from: EntrepreneurOnFire.com

This post was written by Dave Bentley, an entrepreneur and beatbox performer.

“Today is the day your life changes forever.”

I recently met Kate through EntrepreneurOnFire. We exchanged some emails, and after I told Kate a bit more about my journey, she suggested I share it with you here today.

Kate mentioned that most of you are either close to taking your own entrepreneurial leap, or that you’re already in the process of taking the necessary steps towards living the life you truly want to live.

I thought hard about the best way I could have an impact – to help you live the life that you desire and deserve – so I’ve decided to share my personal story with you and the challenges I’ve overcome to prove that anything is possible.

I also want to share the steps and information I’ve learned to help you develop a perspective and awareness that will set you up to achieve the goals you’ve set for yourself.

So here goes…

My Journey

I was born without the part of my brain that controls the right side of my body.

As a child, my right hand had the tendency to make a fist-like ball and stick to my chest. My shorter, weaker right foot was pointed inwards, which meant falling over on a weekly basis.

Unfortunately, the natural reaction to brace myself only existed on my left side, so I used to knock myself out every now and then.

Being a ‘different’ child meant I was bullied for about fourteen years on a daily basis in some form.

This came in the traditional form of being physically hit, along with attempts to throw me in the bin, and also in the form of mental bullying such as being laughed at or having girls be embarrassed to be around me. It smashed my self-esteem and made me wonder if a girl could ever like someone like me, or if I could ever achieve what I wanted in life.

My experiences as a disabled child made me feel like I had a different perspective than my friends; a perspective that was observant and more than just following the status quo. I believe it was this perspective that guided me on a different path.

I had to believe there was a better life for me as an adult, and I transferred this pain from my childhood into energy and motivation, which drove me to pursue my ultimate goals.

My Values In Life

I learned that what is most valuable in life is time, traveling and people. So I set out to design a life that gave me the freedom to travel, see the world and meet people, all while earning and building a business.

I was also inspired when I was fifteen to practice beat boxing, and I’ve now been practicing for ten years. I have performed onstage in over fifteen countries in front of tens of thousands of people, simply by asking for the opportunity to do so. Not for money, but to have fun and share a connection with people. I believe this the best way to  perform around the world.

The exploration of new complex rhythm structures and sounds through beat boxing has allowed me to further improve my creative capacity and apply this to other areas of my life.

I started my first business when I was nineteen: a web development company. I taught myself everything I needed to know, and within weeks I was out selling to companies.

Six years later, I’m running my third company with three partners, two of whom I met while traveling.

We are building a social commerce platform called trendii. The platform uses images, articles, audios, videos and products, and it allows the user to express their emotions and ideas in an even more customized way.

creativity

We want to inspire users to be creative and to take social interaction to the next level.

Changing your life forever

Now it’s your turn to start designing your life.

If I can do it, then you can, too.

It would’ve been easy for me to have let my external influences get the better of me. Instead, I took action and made decisions. It’s a simple process once you understand the concepts.

Below, I outline the methodology I’ve created and that I’ve personally followed throughout my adult life. I also talk about the steps you can take in order to change your perception of reality and to shift the direction of your energy towards achieving your goals.

There is a reason that you have chosen to read this article today - especially to this point.

Make this the day you change your life forever.

Grab some paper and a pen and follow the steps below:

  • What do you want to achieve?
  • Why do you want to achieve this?
  • What does it look like? What’s the vision here?
  • What are the steps you need to take in order to get there?

Write the answers to these questions down.

If the steps you need to take are not clear, then write what down what you do know now. Next, start asking people who have had some success in this area for guidance on what they think these steps might be, and then you can revisit. This part you may have to keep adding to as the steps become more clear.

Who are you?

You are a product of your environment, influenced by the world we live in.

The market system doesn’t care if you are happy or fulfilled. The system is designed for you to be a super consumer, buying material things to fill a void, eating unhealthy food to fill an even bigger void, and working an unfulfilling job until death do thou part.

Do you follow the system, or do you take action in order to design your own life?

  • Write down what you are not happy with in your life.
  • Write “This is the reason that I want to take action and change my life forever.”

I wrote:

I have seen where my life will go if I stay working in a supermarket. I will just scrape by doing the same thing every day. The monotony is going to kill my creativity and soul. I will receive no life fulfillment. This is the reason that I want to take action and change my life forever.”

Making Decisions

Every day you wake up and go to sleep. You eat for energy, but what do you do with that energy?

It’s important to grow your level of awareness so you are fully aware of the way you use your energy.

Most people are not really aware of how they use their energy. They make little change to their direction of energy or their thought process on a day-to-day basis. Life is the sum of the decisions you make, so the more decisions you make, the more you are alive.

You make a decision to brush your teeth and to shower, so why not also make decisions that will lead to a happier and more fulfilled being?

What decision can you make now that will have a positive impact on your life?

  • Write down the new decisions you are going to make to kick-start your new life.

Some examples:

Reading a book Allocating 2 hours a day for self development
Finish my website and business cards Start being creative again
Stop watching TV Start getting exercise each day
Eating only healthy food Get on my feet and meet people

Creativity

Every child is an artist. The problem is how to remain an artist once he grows up.

― Pablo Picasso

At school we were taught in a linear fashion, which stamps on our creativity. Creativity allows us to find solutions and to see things in a different way. It is our highest conscious ability.

You are a very creative person, don’t ever forget that.

You’ve most likely just been caught-up in the rat race, which has caused you to stop doing those creative things you loved when you were younger. The path to success is not obvious, and typically counter intuitive, so it’s really important to exercise your creative capacity.

The more creative you are, the easier it will be to see your challenges from different perspectives that will help you find solutions.

How can you bring more creativity into your life?

  • Write down what you can do to bring more creativity into your life.

Some examples:

Drawing Cooking new and creative meals
Painting Brainstorming with a friend
Writing Making up a game
Playing an Instrument Doing something new on the weekend

Observe Yourself

Most of what you do on a day-to-day basis is unconscious and done on autopilot.

Many of the things you are thinking are just recycled thought processes.

Every day that goes by where you haven’t taken action is wasted.

These thoughts just represent what your brain has stored from past experiences, which are replayed over and over again if you don’t make a conscious effort to think differently.

Are you aware of your thoughts?

  • Get a new piece of paper . Write down some of the things you typically think about and that you want to stop thinking about, (at the end you are going to throw this list away.)
  • On the first piece of paper, write the things you would like to start thinking about.
  • Are there some negative thought patterns you have that you can flip around so that they’re positive?
  • Write down that you are ready to become aware of your thought processes, and you are ready to disrupt the usual flow. State that you will change your thoughts to be positive and guided towards you achieving your goals.

Be vocal

Mind your thoughts because they become words, mind your words because they become reality.

― NLP (Neuro Linguistic Programming)

This is the most powerful quote from NLP, in my opinion.

Who would you like to be? Decide, and start saying it out-loud to yourself, to your friends or even post it on Facebook.

  • Write down the new person you are transforming yourself to be.

Some examples:

I am an entrepreneur I am a writer
I am a singer I am good at sales
I am a podcaster I am good at communicating with people

The words that come out of your mouth can have a powerful impact on your reality and the direction of your energy. It’s important to remove all negative language from your vocabulary.

Observing yourself is about being able to recognize when you’re being negative and to stop yourself before you say whatever it is you were going to say.

Choose to speak positively instead. It’s a choice, remember that.

It takes some practice, but it’s a very powerful and life-changing concept.

Make decisions, be vocal, take action and be creative.

Team Work

Regardless of the personal qualities that I have, I also have many limitations. It’s a fact for all of us as humans. Understand what you are good at and connect with people who have complementary skills.

Stephen Covey, in his book 7 Habits of Highly Effective People, speaks about inter-dependence as the best type of relationship to have. Bring value to the table and connect with people who also bring value from a different respect. Evolve, learn and grow together. This will allow you to create far better results than you could have ever done on your own.

Creativity truly works at its best when other people are involved. This includes solving much more complex problems and coming up with ideas one person could never have dreamed of.

I’ve been fortunate enough to connect with three other partners – all of whom bring a huge amount of value to the table in different respects.

We move fast, generate lots of ideas, and deliver creative and innovate results.

trendii will be the result of our combined energy.

Did I mention two of those partners are on the other side of the world?

The Internet brings us closer together than ever before. There’s no reason why you can’t work with people and develop a business remotely.

Is there someone you can connect with and go on this journey with?

  • Brainstorm on your paper places where you can find and connect with people who have complementary skills and who are ready to take the next step.

Some suggestions:

Co-working space Business social networks/forums
Networking events http://ift.tt/1zX4YwJ
Seminars Business exhibitions

Time

There are one hundred billion stars in our galaxy and hundreds of billions of other galaxies in our universe, each with hundreds of billions of their own stars.

Now that gravitational waves have been detected for the first time, this indicates the likelihood of a multi-verse. Our universe could just be one of hundreds of billions.

We live on a tiny planet in a solar system orbiting one star. In the vastness of space and time, your limited conscious existence lasts for a spec of time in the grand scheme of things. It’s practically been and gone.

Do you really have time to waste?

  • Write down how much time in a day you are going to allocate to connecting with people who can help you get one step closer to your goals.
  • Where is your working space? Write down where it will be – and don’t say in your bed.

Comfort Zone

Leave it!

The only two words that need to be said for this part.

Your comfort zone represents the behaviors you have created over time; a state of being that is consistent and avoids risk. Most people live in reaction to their emotions. If it feels like there is a risk, or something to lose, your emotions make you feel anxious.

This can be something simple like having a conversation or picking up the phone. You’ll only be able to grow when you leave your comfort zone and overcome or harness your emotions.

You are not your emotions.

We are what we repeatedly do. Excellence then, is not an act, but a habit.

― Aristotle

Are you ready to leave your comfort zone and grow?

  • Write down the things you’re going to do to help you grow as a person and get closer to your goals.

Some examples:

Make a call to a potential client Approaching people, starting a conversation
Give a presentation Facing a fear
Begin an old passion Speak in front of large audience

Push yourself out of your comfort zone and go after what you want. Over time you will create completely new habits.

The more you’re outside your comfort zone, the more confidence you’ll gain in all areas of your life, including raising your self-esteem.

Your Body

You can’t have a healthy mind without a healthy body. You are what you eat.

It’s important that you strive for a healthy eating lifestyle if you want to stay focused and motivated.

Are you ready to cut unhealthy food out of your life and stay focused on your goals?

  • Write down the healthy foods you are going to eat in order to keep your energy high and focused.

Some examples:

Oatmeal Green Tea
Avocado Brown Rice
Salmon Fruits and Vegetables

Social Entrepreneurs 

We live in uncertain and hostile times. The current economic model is based on infinite growth, (on a planet with finite resources), and we are destroying our environment in pursuit of profit.

Successful businesses in this new era are those that have sustainability rooted in their vision, and who are looking to find creative solutions to environmental and social issues, which they balance with profit.

Over to you

Type out what you have written from each exercise above.

Add any pictures that help illustrate your vision.

If you can’t type it, re-write it so it’s nice and clear. You can also draw the pictures to illustrate your vision.

Be ready to add to it over time and upgrade it as you grow and alter your approach.

Stick this piece of paper somewhere where you can read it every day.

Stay focused, keep making small steps forward, learn, grow and connect. You’ll reach your goals if you stay focused and work hard.

It’s a rocky road, and it takes a lot of time, but I know full well you’re more than capable. Remember it’s a journey, not a destination, and failures happen along the way.

I hope you’re able to get as much value out of this approach as I have.

Be a part of the trendii journey

Dave Bentley is an entrepreneur and beatbox performer. He is passionate about having a potrendiisitive impact on the world by bringing together all of his knowledge and abilities and sharing that with others. He is currently working on a revolutionary social commerce platform called trendii.

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Text 29 Aug Breakthroughs, Triggers, Influence + Tested Methods [Noise Reduction .78]
I know I usually rant and rave about the fact that your portfolio needs to be larger than your library.
That you need to be taking action and building a portfolio of results — as opposed to spending all your resources on just learning and creating a dusty bookshelf. 

Well, I’ve learnt that no matter how much I preach, sometimes, as they say, if you can’t beat ‘em, join ‘em. 

So, in this week’s edition of Noise Reduction, I wanted to share with you a list of what I believe are some of the non-negotiable must-have books in your marketing library. 

No matter what I say, you’re most likely going to be buying books and courses anyway… at least make them the right ones.  

Pete

My Life in Advertising and Scientific Advertising – Claude Hopkins
http://ift.tt/1hJc4Bumylifeinadvertisingscientificadvertisingbook
I doubt there are many people who have bought and gifted more copies of this book than me. It’s my #1 favourite book of all time, and I gift it to as many people as possible — including all new Platinum Advisory Board members.


The Ultimate Marketing Plan – Dan Kennedy 
http://ift.tt/1hJc4Butheultimatemarketingplanbook 
I thoroughly enjoy everything Dan writes. But if I had to suggest you start with one book, it’s this one, then move onto his Ultimate Success Secret, Ultimate Sales Letter and No BS series. 

Breakthrough Advertising – Eugene M. Schwartz 
http://ift.tt/1hJc4Bubreakthroughadvertisingebook 
This book is such classic, I forked out over $300 for a first edition. Physical copies of Schwartz’s book are hard to come by, but there is a Kindle version available (luckily). 

Influence: The Psychology of Persuasion – Robert Cialdini 
http://ift.tt/1hJc4Buinfluencebook 
I was recommended this book whilst still in high school, and to this day I try and make sure I apply his principles to every single marketing campaign I’m involved with. Such a super easy read, packed with principles to apply to everything beyond marketing as well. 

Triggers – Joe Sugarman 
http://ift.tt/1hJc4Butriggersbook 
Many would say Joe’s other works such as The Adweek Copywriting Handbook or Marketing Secrets of a Mail Order Maverick are much more meaty reads. However, Triggers was the first of Joe’s books I read, and like Cialdini’s Influence, it left a very memorable mark on me. 

Tested Advertising Methods – John Caples 
http://ift.tt/1hJc4Buabebooks 
Don’t buy the 5th edition on Amazon. If you can find an early edition of the book, you’ll get the original as it was written — without all the revisions. It’s worth the extra effort to find! 

Getting Everything You Can Out of All You’ve Got – Jay Abraham 
http://ift.tt/1hJc4Bugettingeverythingyoucanoutofallyouvegotbook 
Unlike most of the books on this list which have a bias towards copywriting and advertising, Jay’s book includes everything else you need to think about when marketing your business — referrals, networks, retention and lifetime value. 

The Boron Letters – Gary Halbert 
http://ift.tt/1hJc4Butheboronlettersbook 
This is classic Gary. These series of letters written by Gary, from his jail cell to his son Bond, are not only the most entertaining of reads, but the most profitable as well. This updated version includes commentary directly from Bond himself.

So what did I miss, what are your favourites? Hit REPLY and let me know.

So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Breakthroughs, Triggers, Influence + Tested Methods [Noise Reduction .78] is a post from: Preneur Marketing Blog

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Text 29 Aug 2 notes 677: Chris Widener: What Zig Ziglar and Jim Rohn did for him
Listen to the Episode Below (00:43:20)
Join Fire Nation & receive
Top 12 Resources From Todays Top Entrepreneurs

677: Chris Widener: What Zig Ziglar and Jim Rohn did for him is a post from: EntrepreneurOnFire.com

Chris WidenerWhat does it take to be an Entrepreneur? Join us as Chris shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Chris is one of the top speakers in the world today. He is the author of 12 books and has produced 85 CDs and DVDs on success, leadership, and motivation. Chris worked closely with, and was mentored by, two speaking legends, Zig Ziglar and Jim Rohn.

Success Quote

Business Failure

  • Chris hired the wrong person, and kept him around for 9 years, which was 8.9 too many. Fire Nation, Chris tells you how to avoid similar fate – use your courage!

Entrepreneurial AH-HA Moment

  • Chris shares one of the biggest wins he had as a child: being selected to be the Seattle Supersonics ball boy. This was quickly followed by his most crushing moment of breaking both arms and at risk of losing this dream job. Listen to what Hall of Famer Dennis Johnson did that saved Chris’s bacon! His AH-HA moment? Be KIND.

Current Business

  • Chris is launching a PODCAST where he will share his inspiration with the world, 22 minutes at a time. I will be one of the first subscribers!

Small Business Resource

Best Business Book

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Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

Sponsors

  • eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!

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Text 28 Aug Page 42

Guess who spent the entire time since his last appearance sitting on a roof.

I forgot how fun inking is! I’m really looking forward to drawing this whole chapter, honestly. Yeah! Comics!



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Text 28 Aug The Fire Path 8: Earning trust and loyalty

The Fire Path 8: Earning trust and loyalty is a post from: EntrepreneurOnFire.com

This is Chapter 8 of The Fire Path, where your passions and our guidance unite! 

Click here to listen to the audio version of this post, Episode 08 of Kate’s Take.

I’m excited to jump right in and talk about how you can start using the credibility and authority you’re establishing in your niche to help you earn trust and loyalty with your followers.

You can think of the two like this:

Establishing credibility and authority is what will help attract an audience and get you noticed within your industry or niche. Your target audience will start coming to you for information because you’re demonstrating that you’re the best person out there who can provide it to them.

Soon, they become your followers.

Once they become your followers, then what?

Great question. You’re going to further that relationship by beginning to earn their trust and loyalty.

No matter what your expertise, there are a few things that are universal to earning that trust and loyalty from your followers.

Top 5 ways to earn trust and loyalty

Know your followers

When’s the last time you trusted someone or were loyal to them without knowing anything about them?

Okay, so maybe you weren’t the best of friends yet, but you at least knew what their interests, struggles and goals were, right?

If you don’t know who your followers are (insert: your avatar), then you’re not going to know what it is they want and need.

If you don’t know what they want and need, then you’re not going to be able to provide them with valuable content.

If you’re not giving them anything of value, then there will never be an opportunity for you to earn their trust and loyalty.

Be consistent

Part of earning trust and loyalty from your followers is proving to them that you’ll do what you say you’ll do. Being consistent is an important part of gaining someone’s trust, and it’s also something that will encourage them to come back for more.

People like having a schedule – a routine. If you can make yourself a part of it, then they won’t even have to think twice about whom they’re going to go to for the help you’re providing them. (Think in terms of a 3x / week blog, or a 5x / week podcast that they rely on consuming certain days of the week.)

Make every interaction personal

Every member of your audience – whether they’re a customer yet or not – is important and should feel that way through their interactions with you.

Making your interactions with your followers personal will help you earn trust and loyalty a lot faster. Imagine if you spent one extra minute to find out where someone lives or what their industry or niche is for their business.

This is easy enough on Facebook, and with plugins like Rapportive, it’s right there for you in Gmail, too. Here’s a quick comparison of two interactions so you can see how drastic the difference is:

Personal

Hi Casey,

I hope you’re staying warm in Chicago – I hear the snow is over 1′ deep! Bbrrrrr. Just wanted to get back with an answer to your question about Podcasters’ Paradise

Not personal

Hi Casey,

Podcasters’ Paradise is $1,197.

See the power of just that single piece of personal information?

Make it easy

It starts with your website and content, and it goes all the way through to your products and services. People want to follow and engage with content that makes their life easier.

If someone lands on your site and it’s difficult to navigate, or you provide them with a service that is more work for them to set up and implement than it’s worth, then their trust and loyalty to you has just gone down the drain.

Listen

Your followers are the reason you’ve created what you’ve created. It’s not for you – it’s for them. That’s why it’s SO important to really listen to them:

What do they like about your content?

What do you hear over and over again from them?

Are there certain topics or areas where you can help them?

When you listen to your audience and respond to these types of things, it let’s them know that you care – that you’re in it for them.

Taking action in direct response to something you’ve heard from your followers (and then letting them know that you’ve done it) is a great way to help earn trust and loyalty. Because they know you’re working hard to provide them with what they want and need, they won’t have a reason to go anywhere else.

As you can see, earning trust and loyalty from your followers is an important step in the process of growing your business. Without it, your followers will never become customers, and your audience will never grow.

Alright, we’ve come to a very exciting place on The Fire Path, because right here, many roads come together and start compounding to take your business into a space where growth and awareness and social proof and recognition and many more amazing things start to appear.

Your passions, your expertise, your business idea, your avatar, your niche, your relationships, your platform, your content, your credibility and authority and the trust and loyalty you’re earning from your audience all have one thing in common: they in some way, shape or form help build your brand.

This is Chapter 8 of The Fire Path, where your passions and our guidance unite! You can subscribe to Kate’s Take: The EntrepreneurOnFire Audio Blog in iTunes today to get all the latest episodes as soon as they go live.

This post was written by Kate Erickson, Content Creator and Community Manager for EntrepreneurOnFire. Ready to connect? Twitter | Facebook | Instagram | Google+

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