Text 17 Sep 696: Aaron Walker offers Fire Nation our best gift yet!
Listen to the Episode Below (00:34:54)
Join Fire Nation & receive
Top 12 Resources From Todays Top Entrepreneurs

696: Aaron Walker offers Fire Nation our best gift yet! is a post from: EntrepreneurOnFire.com

Aaron Walker What does it take to be an Entrepreneur? Join us as Aaron shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Aaron started his 1st of 8 businesses at 18 years old. He sold to a Fortune 500 Company at age 27 for well over $1 million. He has grown other companies to levels that partners never dreamed possible. 

Success Quote

  • ‘Can’t couldn’t do it, and could did it all.’ – Aarons mom click to tweet!

Business Failure

  • Aaron sold his business at 27 for millions. Now comes the part where he lives happily ever after, right? WRONG. Aaron and I go into detail about what it’s like to wake up in the morning without a purpose…

Entrepreneurial AH-HA Moment

  • Success to significance. It took Aaron years, but when these 3-words finally sunk in, his life was forever changed.

Current Business

Small Business Resource

  • 99Designs: The #1 marketplace for graphic design, including logo design, web design and other design contests.
  • MicroBurst: Find micro burst design jobs, micro burst design work, micro burst design projects and micro burst design contests.

Best Business Book

button (1)

Interview Links

rsz_2star_fullThe Podcast Hangout! Join John Lee Dumas on his free weekly Podcast Workshop. Click here to join!

  

Sponsors

  • NatureBox: Want to become a smarter snacker? NatureBox is always filled with wholesome ingredients and their products are Nutritionist-approved, and sent right to your door. Visit Naturebox.com/Fire to receive 50% off your first box!
  • LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.
  • SquareSpace: Enter code FIRE for a free trial and​ 10% off. SquareSpace: Everything you need to create an exceptional website!

 

 

The post 696: Aaron Walker offers Fire Nation our best gift yet! appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/YRlmna
Text 16 Sep 1 note The Power of Staying Flexible and Embracing Gray Space

The Power of Staying Flexible and Embracing Gray Space is a post from: EntrepreneurOnFire.com

This guest post was written by Laura Williams, M.S.Ed., the Co-Founder and Executive Editor of Girls Gone Sporty, and the Host of the High Impact Blogging podcast.

You’ve got an idea. A big idea. An earth-shaking, mind-blowing, never-before-seen idea, and you’re going to turn that idea into a business that changes the world.

And like a dog with a bone, you charge forward, determined to make it work.

That’s a good thing. It takes passion, drive, and an un-erring confidence in yourself to get a business off the ground. But if you’re not careful, tunnel-vision can slow (or even stop) your path to success.

Tunnel vision – sticking to one path without contemplating outside opportunities – is a black and white way of thinking. When you approach your business in blacks and whites, you’re assuming there’s always a right or wrong, yes or no, a must or a must-not.

One of the best skills an entrepreneur can cultivate is flexibility, and the ability to work within a “gray space.”

The Gray Space

While pursuing a master’s degree in Exercise Science, I took a course on management and leadership in sport. We were tasked with reading the book, The Contrarian’s Guide to Leadership by Steven B. Sample, a former President of the University of Southern California.

One chapter stuck out to me – the chapter on thinking gray and thinking free.

“Thinking gray” is the idea that you don’t have to automatically form (or voice) an opinion on every subject. Most people form opinions before they have to, frequently with sparse or flawed information that leads to poor or ill-formed choices.

gray space

Learning to think gray is tough – it requires an acceptance of ambiguity and a tolerance of unanswered questions. This is challenging for entrepreneurs, who assume to move forward, they must be ready to act at a moment’s notice, and always have the answers to every question.

But thinking gray isn’t the same as living with inaction.

Thinking gray, when done correctly, makes it easier to live with flexible action. It’s as if you create a “gray space” in which you learn to live and act in accordance to your business principles, but not in accordance to a specific, predetermined line of action.

Confused, yet?

Here’s another way to see it: To develop gray space is to develop comfort flexing within boundaries. When I managed gyms, there were always rules and standard operating procedures. These rules and procedures were boundaries, but I always retained the right to flex them based on circumstances. Rules aren’t laws – they’re guidelines.

Laura Williams

Entrepreneurs can use this same gray space to approach their businesses.

Go ahead and write your business plan, your vision and mission statements, and your guiding principles. Set one-year, five-year, and ten-year goals for your company, and determine action steps to meet them.

Write everything down, then (wait for it)… put them away, and give yourself the right to approach your business with greater flexibility than your boundaries allow.

Gray Space in Action: A Picture of Flexibility

Sounds good in theory, right? But how in the world do you actually make it work?

Set your ego aside and listen to your audience

Two and a half years ago I launched my business, Girls Gone Sporty. The goal was to create a non-weight-focused online health and fitness magazine that would encourage active, healthy living in a female audience. To this day, I believe strongly in the original goal and mission of Girls Gone Sporty.

But Girls Gone Sporty has not, and will never be, the wildly successful money-maker I dreamed of.

Why? Because my actual audience is different from the audience I had imagined.

About eight months into our business (my husband and I run it together), I took a moment to really look around. Most of the women interacting with our website were health and fitness bloggers. And most of them wanted more engagement with other bloggers – they wanted to connect, share information, and ask questions about the health and fitness blogging industry.

I had an “ah-ha” moment

I launched the Girls Gone Sporty Ambassador (GGSA) program to serve this audience, and the group exploded.

girlsgonesporty

After a year of running the program, I started realizing how many GGSAs had questions about blogging – how to grow their blogs, how to interact on social media, how to make money, how to be self-hosted, and even more so, how do successful bloggers become successful? What were their secrets?

I had another “ah-ha” moment, and launched the High Impact Blogging podcast – an interview podcast that asks successful bloggers and influencers about their roads to success.

The podcast was originally wrapped into Girls Gone Sporty, since the audience was largely coming from the Ambassador group, but as I watched and listened, I realized there were two audiences – the original, health-focused audience, and the new, blogging-focused audience.

Another “ah-ha” moment led to the High Impact Blogging website.

high-impact-blogging

Around this time, I also received an email from the Blog Genie, a woman whose target audience is the health and fitness blogger. We started talking about bloggers who want to attend blogging conferences, but can’t due to time or money constraints.

Cue the collective “ah-ha” moment

Together, we decided to launch the online freemium blogging conference series, Blog Well Summit, with the first summit taking place in October 2014.

A Whole Lot of “Ah-Has”

I’m not sharing this to give you a list of everything I’ve got going on.

I’m sharing this to emphasize that never in my wildest dreams did I expect to host podcasts or blogging conferences as an outshoot of my original, Girls Gone Sporty business plan.

I flexed. I took action and made decisions based on general principles and guidelines (my gray space), rather than a supposedly infallible business plan I wrote before I ever had an audience.

When you’re willing to live in the grays, to flex and respond based on data and circumstances, that’s when the “ah-has” happen. That’s when your business has the chance to really grow.

Laura WilliamsLaura Williams, M.S.Ed., is the Co-Founder and Executive Editor of Girls Gone Sporty, the Host of the High Impact Blogging podcast, and the Co-Developer of Blog Well Summit.

When she’s not launching new businesses, Laura can be found working out at the playground, watching trash TV, and suckling a glass of boxed wine, all while wearing yoga pants. She’s a classy one.

The post The Power of Staying Flexible and Embracing Gray Space appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1u1mk9E
Text 16 Sep 695: Conrad Egusa lights the Entrepreneurial world ON FIRE in South America!
Listen to the Episode Below (00:27:57)
Join Fire Nation & receive
Top 12 Resources From Todays Top Entrepreneurs

695: Conrad Egusa lights the Entrepreneurial world ON FIRE in South America! is a post from: EntrepreneurOnFire.com

Conrad EgusaWhat does it take to be an Entrepreneur? Join us as Conrad shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Conrad is a former VentureBeat writer and is the Founder of Publicize. He is the Co-Owner of Colombia Reports, the largest English news publication in South America and is a Mentor at The Founder Institute in South America.

Success Quote

  • ‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ – Warren Buffett click to tweet!

Business Failure

  • Conrad started a company, built it up to 10+ employees, and then the trouble began. Instead of being transparent, Conrad kept the issues to himself, and as a result he was forced to let go of his staff and eventually, his company.

Entrepreneurial AH-HA Moment

  • Conrad saw he could be best in market in a very specific niche. Great takeaways here Fire Nation – enjoy!

Current Business

  • Publicize is Conrad’s current passion and he shares why.

Small Business Resource

  • Highrise CRM: Helps you manage your contacts, keep track of who said what when, schedule follow-ups, set reminders, and convert leads into done deals.
  • ZenDesk: Customer service software and support ticket software by Zendesk®. Web-based help desk software used by 40000+ organizations worldwide.

Best Business Book

button (1)

Interview Links

  • Publicize: A next-generation PR company. We help leading technology startups grow faster. We spend 6-8 hours writing your press release.

rsz_2star_fullThe Podcast Hangout! Join John Lee Dumas on his free weekly Podcast Workshop. Click here to join!

  

Sponsors

  • LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.
  • ZipRecruiterWith ZipRecruiter you can post to fifty plus job sites, including social networks like LinkedIn, Facebook and Twitter, all with a single click. Post a job free at http://ift.tt/1vdYWL0.
  • SquareSpace: Enter code FIRE for a free trial and​ 10% off. SquareSpace: Everything you need to create an exceptional website!

The post 695: Conrad Egusa lights the Entrepreneurial world ON FIRE in South America! appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/YNM28B
Text 15 Sep Welp

So, in an amazing display of dexterity and grace I stepped into the sharp side of a mirror last week and cut my foot up a bit. My foot’s mostly fine, and there should be an update this week. Sorry for missing last week’s page!



via Red Moon Rising http://ift.tt/1uOOzZK
Text 15 Sep The Fire Path 13: How to market your products and services

The Fire Path 13: How to market your products and services is a post from: EntrepreneurOnFire.com

The Fire Path

Click here to listen to the audio version of this post, Episode 13 of Kate’s Take.

The techniques and tactics that will help you market the products and services you’re creating for your audience are important. You can create all the products and services you want, but if you’re not putting them out there for people to learn about, then you’ll never see a penny from them.

Depending on your audience (and on your marketing budget), some techniques and tactics may work better than others. I’ve put together this list as an overview of the things that have worked really well for us, and that have the potential to work really well for you, too.

Top 4 tactics for marketing your products & services

1. Social Media

Marketing your products and services via social media is quickly becoming one of the best ways to generate interest and buzz. Through social media, you’re able to reach people who may not even be in your network or a part of your audience yet, but who are interested in the products and service you’re offering.

Using platforms like Facebook, Google+, Twitter and Pinterest to market your products and services definitely takes time, but the benefits are there.

Here are some examples of how you might use each these platforms to generate interest, sign ups, sales and some good old buzz about your brand, products and services!

Facebook: The Podcast Workshop

We’ve used paid Facebook advertising with amazing results to drive traffic to our Podcast Workshop, a free, live Webinar that provides valuable information to our audience on how to create, grow and monetize a podcast.

When diving into Facebook ads, it’s important that you do some research on the latest updates and changes. Because Facebook updates up their rules and the process often, what I’m talking about now may not even exist in a few months.

That said, we use the Power Editor to create our ads, which allows you to target other pages, specific groups of people, and even upload lists to help narrow your search for those who will see your ad.

When submitting an ad, it also helps to have an image that will grab the attention of those who may spend a lot of time scrolling through their Facebook timeline, along with a headline and description that is clear and to the point. When running Facebook ads, this is not the time to be wise and witty.

We’re also sure to run the ads within 5 days of the actual Workshop; otherwise it might be too far out for people to really show interest. On average, we’re spending around $150/ day, but that doesn’t mean you can’t run ads for A LOT less. Again, it all depends on your marketing budget.

We’ve been testing Facebook ads for several months, so expect to be tweaking and testing things for a while in the beginning. When you’re testing things out, it’s probably best to start with a lower budget until you find a strategy that works best for you.

Notice the image we use here is very attention grabbing, and probably unlike other pictures people will see in their newsfeed. This was intentional to get people to stop and read what we have to say.

Podcast Workshop

Google+: Chris Ducker’s Virtual Freedom Book

Chris used Google+ as a platform to help get the word out about his upcoming book launch for Virtual Freedom with great success.

Notice how he uses a video as a “trailer” to get people fired up AND provide value at the same time. Teasers are a great way to plant the seed prior to even launching a product or service.

He also includes a link in the post that directs people to his sales page for more information, which also gives them the opportunity to easily purchase the book if they’re interested.

Don’t make your audience work for it – make it easy!

virtual staff

Twitter: Amy Porterfield’s B-School Resource Guide

I love how Amy used Twitter to help promote her B-School Resource Guide. Note that Amy was an affiliate for Marie Forleo’s B-School, so marketing smart doesn’t always mean you have to be marketing your OWN products and services.

Amy helped promote her B-School Resource Guide, which was a massive post she wrote that included the most important details about B-School, so that her audience knew whether or not it was right for them.

Amy then included a link for her readers to enroll in B-School, and even offered those who used her link to enroll a special bonus offer. Great thinking, Amy!

twitter

Pinterest: Podcast Launch

We used Pinterest to help generate buzz for Podcast Launch. Not only are you able to post a great image so people know exactly what it is you’re talking about, you can also link the image directly to Amazon without having to include a long link in your description.

podcast training

Alright, now that we’ve covered some great examples of how you can market your products and services using social media, let’s take a look at some other ways you can create valuable resources for your audience that can lead to more sales.

2. Webinars (and your follow up)

Webinars are an amazing opportunity for you to provide massive value to your audience all while introducing a product or service that you have to offer.

Since our launch of Podcasters’ Paradise, about 90% of our lifetime membership sales have come as a result of our weekly, live Podcast Workshops. 90%!

It’s also important that you have a good follow up sequence in place, which should include personalized touch points with two groups of registrants: those who attended the Webinar but who did not purchase, and those who registered for the Webinar but who did not attend.

A replay – even if it’s only for a limited time, which I highly recommend – is a good example of a follow up you might send to those who didn’t attend.

A special, limited-time offer is a good example of a follow up you might send to those who did attend, but who did not purchase.

If you can provide a ton of free value via a Webinar to an audience who is looking for help in order to solve a specific problem, then you’re going to have a win/win situation.

Why a win/win if you don’t get people to buy?

Because at least one of two things are going to happen:

1) People will attend and they’ll receive a ton of value; therefore, they will continue to look to you for help in the future and become a fan (if they aren’t already); or,

2) People will attend, they’ll receive a ton of value, and they’ll decide that the product or service you’re offering is for them and they’ll purchase.

Want to learn more about how you can create and present a Webinar that converts? Register here for our next live Webinar where we’ll show you how!

3. Guest appearances

A while back John did an interview on EntrepreneurOnFire with Adam Braun, Founder of Pencils of Promise. Awesome interview – Adam has some incredibly amazing things going on, and I definitely recommend you check him out!

Adam also had interviews go live that same week on Lewis Howes’ School of Greatness and Marie Forleo’s Marie TV.

Do you see a pattern here?

Adam ALSO published his book, The Promise of a Pencil. Yes, you guessed it: he published his book that very same week.

The reason why guest appearances are so powerful is because they generate hype and buzz about a person, a project, a business, a product or a service with an extended network.

Adam is a pretty well-known guy, but if he had only posted on his own blog and in his own email newsletter regarding his upcoming book launch and his mission, then he wouldn’t have been reaching Fire Nation, the Greats or Marie TV listeners – and these three groups of people combined makes up a pretty massive audience.

Because he set up connections with people who have massive audiences, he was able to spread the word about his book and his mission to a lot more people.

So if you have an upcoming book launch, or even if you’re working on launching a new product or service, reach out to others in your industry who have audiences they’d be willing to share your message with and set up an interview on their podcast.

Remember way back in Chapter 5 when we talked about the importance of building relationships and networking? Yes, this comes into play in every step of our walk along The Fire Path, and beyond.

4. Nurture campaigns

Nurture campaigns can be very powerful if you take the time to set them up right.

They’re great for specific products and services that you offer because you know those who are receiving the information are super targeted – they’ve actually requested to learn more, which is why they’ve entered into your campaign.

When we first announced Podcasters’ Paradise – before we had ever launched, or even started to create the platform – we asked people to sign up to be the first to learn more about our latest Podcasting Community.

Once people signed up, they started to receive a “nurture campaign”: a series of emails that are dripped over time on automatic. For example, each week our interest list would receive a value-packed email that either gave them more information about Podcasters’ Paradise (information that mattered to them), or that gave them valuable information regarding podcasting in general.

Nurture campaigns are not only a great way to provide value to a large group of people, they’re also a great way to stay in touch with warm leads: people who have already expressed interest in your product or service.

So if you’re getting ready to launch a product or service, it’s a great idea to get an opt-in page up so people can sign up to learn more. This process is also sometimes referred to as a sales funnel: you have people sign up who are interested (and you give them an incredible resource that provides very base-level information about whatever it is you’re offering), then you send them more valuable information over a period of time, and mixed in with that valuable information you offer them opportunities to buy.

Being able to effectively market your products or services is very important, and luckily, there are a lot of great tactics you can use to help.

Ready to make the next turn with me? Let’s go…

This is Chapter 13 of The Fire Path, where your passions and our guidance unite! You can subscribe to Kate’s Take: The EntrepreneurOnFire Audio Blog in iTunes today to get all the latest episodes as soon as they go live.

This post was written by Kate Erickson, Content Creator and Community Manager for EntrepreneurOnFire. Ready to connect? Twitter | Facebook | Instagram | Google+

The post The Fire Path 13: How to market your products and services appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1m7CyPz
Text 15 Sep 694: Pat Hiban lost 1 Million in 1 year: his crushing story revealed…
Listen to the Episode Below (00:38:07)
Join Fire Nation & receive
Top 12 Resources From Todays Top Entrepreneurs

694: Pat Hiban lost 1 Million in 1 year: his crushing story revealed… is a post from: EntrepreneurOnFire.com

Pat HibanWhat does it take to be an Entrepreneur? Join us as Pat shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

The ADD entrepreneur, billion dollar real estate agent, New York Times International Best-selling Author, and Host of a ground breaking Real Estate podcast, Pat Interviews Real Estate Rockstars.

Success Quote

  • ‘I don’t work for my money, my money works for me.’ – Daymond John click to tweet!

Business Failure

  • Pat and his wife celebrated the day they became millionaires: their stocks rose to over $1.2 million. 12 months later, that same portfolio was down to $364,000. Pat shares the root of the issue and it’s one that can be EASILY avoided!

Entrepreneurial AH-HA Moment

  • Have multiple streams of income. Diversify your investments. All this learned from experience. Learn the power of cash flow positive, Fire Nation!

Current Business

  • Pat is UBER fired up about his Podcast, Pat Interviews Real Estate Rockstars!

Best Business Book

button (1)

Interview Links

rsz_2star_fullThe Podcast Hangout! Join John Lee Dumas on his free weekly Podcast Workshop. Click here to join!

  

Sponsors

  •  lynda.comOffers over 2,400 high-quality and engaging video courses taught by industry experts—with courses added weekly. Visit lynda.com/eofand get access to their entire library of video courses free for 7 days.
  • Citrix GoToMeeting:  The powerfully simple way to meet from the convenience of your computer, smartphone or tablet. Share the same screen to collaborate in real time while seeing each other in HD Video. Start your FREE 30 day trial!
  • SquareSpace: Enter code FIRE for a free trial and​ 10% off. SquareSpace: Everything you need to create an exceptional website!

The post 694: Pat Hiban lost 1 Million in 1 year: his crushing story revealed… appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1APt9gZ
Text 14 Sep October 2014 Promotional Calendar Ideas [OPT-INS + CONVERSIONS]

octoberWelcome to our second instalment of essays focusing on promotional calendar opportunities for a particular month.

In creating this essay about October’s awesome calendar of events (and, more importantly, the promotional opportunities it presents), we encountered some real gems – and some real head scratchers. In an example of the latter, we’ve learned that 3 October is Virus Appreciation Day. That’s right, as in viruses, like, you know, influenza and ebola. Yikes!

Well, let’s rephrase that. No one is quite sure whether Virus Appreciation Day is meant to in some way celebrate biological viruses or computer viruses. In either case, we’re not taking too much stock in this October calendar event (though some clever promotions do come to mind if you happen to be in either the hand sanitizer or computer repair business).

We also failed to find much love for Moldy Cheese Day (though, if you think about it, isn’t all cheese “moldy?”). Likewise, we aren’t quite sure how to promote around Evaluate Your Life Day (19 October), unless you happen to be a Jedi. Other than these few “bad” examples (which admittedly, aren’t all that bad), October is brimming over with cool holidays and calendar events. In fact, October is so awesome when it comes to promotional opportunities, picking ones to leverage in your monthly marketing strategy is like shooting fish in a barrel.

So for this, our second essay listing promotional ideas for a specific month, we’ve had even more fun than in the first. October of 2014 is loaded with promotional gold, and with a little creativity, you can leverage the popular holidays and events belonging to the month of October can drive customers into your store as well as result in increased conversions (which happen to be two of the 7 Levers of Business, which can help you double your profitability).

Let’s take a look at some of the standout promotional events for October.

3 October: Techies Day

Thankfully, someone declared the third of October Techies Day. In fact, it was Techies.com and CNET that brought the day to life, back in 1999 (ancient times, indeed!). This day lends itself to a great many promotional opportunities, particularly for the tech-savvy business (and its tech-savvy customers). What’s more, since technology factors so heavily into virtually any online business, many different types of businesses can get in on the fun on this day.

Back in 2012, Sony had the right idea on Techies Day, when it ran a geek-worthy giveaway promotion. Notice how the company offered up an item with broad appeal, one of its Muteki hi-fi stereo systems. This gets the casual tech consumer interested, as well as the hard core techies. That’s good thinking on the part of Sony.

Sony gave away some technology anyone could appreciate.

Sony gave away some technology anyone could appreciate, in celebration of Techie Day 2012.

The important thing here, though, is that Techies Day is all about the technology personnel of the world. So if your market in any way caters to IT professionals, coders, technicians, engineers, or any other technical role, 3 October is a great chance to reach out to them with promotions, discounts, and sales aimed at connecting them with the tech-related products or services you have to offer.

Incidentally, this year, 3 October is also World Smile Day (which is celebrated on the first Friday of the month). However, this holiday was expressly created to avoid the over-commercialisation of the smiley face (a symbol long associated with a certain gargantuan retailer). In keeping with the spirit of the holiday, we encourage you to focus on Techie Day instead, and simply offer your customers the same smiling friendliness you always do – and maybe just a little extra, in honor of World Smile Day.

5 October: End of Oktoberfest

Oktoberfest (which, despite the name, actually starts on 20 September) is one of those events that everyone seems to know about. Obviously beer and bratwurst is a big deal during the days of Oktoberfest, but there are some good ideas for all sorts of hospitality industry-related businesses.

Food Service Warehouse serves up some helpful ideas for bars and restaurants on its website, always giving a certain distinctly Bavarian slant to the happenings it recommends. For example, free German beer if you have a bar, free bratwurst if you have a restaurant. Strudel, anyone?

Screenshot 2014-08-26 14.26.44

Hashtag #oktoberfest is your friend on Twitter in October.

Here’s an idea for those of you who don’t run a hospitality-related business. Why not get your Twitter follows involved in some fun by holding a contest on Twitter in conjunction with Oktoberfest.

Run a promotion throughout the event, asking fans to share pics of them wearing tradition Bavarian costumes, and announce the winner on 5 October, offering a cool prize (paid for out of your marketing budget) to one lucky winner. Hashtag #Oktoberfest is popular, so make certain you add it to your posts promoting the contest, and stipulate that your followers do so as part of the entry process. In doing so, you will offer something fun for your existing followers, and potentially drum up some more, through social media.

6 October: Come and Take It Day

Okay, so Come and Take It Day lends itself to a good giveaway.  But the thing about giveaways is that they can become royally unprofitable if you don’t stage it just the right way. The first thing to do is to make sure you give away something your audience will actually want.

While it might be easy to offer free pizza to everyone who walks through the doors, you should be sure that your giveaway item aligns with your customers’ overall interests. Are your customers primarily health-conscious thirty-somethings? A pizza giveaway won’t work for them, but it might work for your customers if they’re primarily university students.

Even though “come and take it” implies an in-person appearance, online businesses can stage a giveaway promotion on Come and Take It Day, too. But you probably can’t give something away to every visitor to your website, so you’ll have to stage this promotion more like a traditional online giveaway.

GoPro gives away its entire product lineup to one lucky person each day, taking entries for a chance to win. By promoting on social media, you can stage a similar giveaway where “one lucky winner” (emphasis there, not everyone) gets to “come and take” one or more of your products or services, just by entering to win.

GoPro invites customers to "come and take it" every day. For most of us, once a year is enough.

GoPro invites customers to “come and take it” every day. For most of us, once a year is enough.

What could you giveaway on Come and Take It Day that your customers would appreciate? Regardless of what it is that you encourage your customers to come and take, keep in mind that a giveaway is only as good as your ability to promote it. So, with just a couple of weeks of lead time before 6 October, it’s time to start planning and promoting.

12 October: Moment of Frustration Day

Okay, Moment of Frustration Day is one that presents a few cool opportunities for you. Of course, your unique selling position involves resolving your customers’ headaches, so this is a calendar event that addresses just that.

We see this day as a real conversation starter. Ask your social media followers to share a frustrating story that relates to your business. For example, if your business is human resources recruitment services, you might ask your audience about the hardest part of finding the right employees. The answers you receive will not only get people talking about your business, but they may just present follow up opportunities that can lead to sales.

This exercise has the added benefit of serving as an informal survey of your target market, which can reveal valuable insights to help you better position your offers going forward. Simply asking your customers to “vent” may just present you with opportunities to profit, and there’s no better day for it than Moment of Frustration Day.

31 October: Halloween

universalmother

Nobody does Halloween quite like Universal Studios.

Halloween is, of course, a massively popular holiday across the globe. Celebrated on 31 October in most locales, Halloween (sometimes called Harvest Day in certain parts of the world), is a chance to unleash all sorts of fun for your customers.

Obviously dressing up is the name of the game come Halloween, so photo contests are once again a given. Turning again to your Twitter followers, you can follow after Chicago, USA’s O’Hare Airport which encourages travelers to post their best in-airport Halloween picture for a chance to win a Starbucks gift card for the photo receiving the most votes.

You can drive in traffic by asking costumed customers to pop into your location to snap a pic for entry into the contest. Also in the US, Chipotle Mexican Grill stages a fundraiser each Halloween, inviting customers who arrive after 6PM a discount if they arrive in costumer, with proceeds going to charity.

Halloween is also one of the best times of year for television or YouTube adverts (and print). If your marketing budget includes video, you can definitely seize upon this time of year to conjure up some creativity promotional spots, like the ones below, which are some of our favourites.

(Okay, so admittedly, these are fun, but we couldn’t resist talking about some eye-catching examples of Halloween advertising, since it’s a holiday that is so conducive to some creative hijinks.)

Dirt Devil “The Exorcist”

The Best Costume Ever

Finally, for something tasteful and not made with a million dollar budget…

Sendik’s Food Market Halloween Commercial

Bonus Events for October

We found a few other fun dates in October’s calendar. And even though we don’t have specific ideas for all of them, we can easily see how they might get your brain to turning, figuring out ways to leverage them in your October promotions calendar.

October is a month filled with exciting events. Here are some of our favourites:

16 October: Bosses Day

25 October: Make a Difference Day

26 October: Mother-In-Law Day

30 October: Mischief Night

31 October: Frankenstein Friday

31 October: Increase Your Psychic Powers Day

As a month on the whole, October is also:

Adopt a Shelter Dog Month

American Pharmacist Month

Apple Jack Month

Awareness Month

Breast Cancer Awareness Month

Clergy Appreciation Month

Computer Learning Month

Cookie Month

Domestic Violence Awareness Month

Eat Country Ham Month

International Drum Month

Lupus Awareness Month

National Diabetes Month

National Pizza Month

National Vegetarian Month

National Popcorn Popping Month

Sarcastic Month

Seafood Month

October also features the following internationally recognized weeks:

First Week: Get Organized Week

Second Week: Customer Service Week

Second Week: Fire Prevention Week

Second Week: Pet Peeve Week

Third Week: Pastoral Care Week

PS – Want more ideas?

As always, check back mid-month in October for a smattering of promotional ideas for November, based on well-known and little-known calendar events and holidays. And be sure to consult the 2014 LEEP Promotional Calendar to read about all the interesting events that could cause an idea to spring into your mind.

October 2014 Promotional Calendar Ideas [OPT-INS + CONVERSIONS] is a post from: Preneur Marketing Blog

The post October 2014 Promotional Calendar Ideas [OPT-INS + CONVERSIONS] appeared first on Preneur Marketing Blog.



via Preneur Marketing Blog http://ift.tt/1tSTatd
Text 14 Sep 693: Nazrin Murphie shares how to conquer your inner game
Listen to the Episode Below (00:28:13)
Join Fire Nation & receive
Top 12 Resources From Todays Top Entrepreneurs

693: Nazrin Murphie shares how to conquer your inner game is a post from: EntrepreneurOnFire.com

Nazrin MurphieWhat does it take to be an Entrepreneur? Join us as Nazrin shares her Entrepreneurial mindset and an inside glance at her journey to becoming a successful Entrepreneur.

Nazrin supports everyday people from all over the world to take the small steps to a more meaningful life. She helps you conquer your inner game and create extraordinary purpose-driven enterprises.

Success Quote

  • ‘And as we let our own light shine, we unconsciously give other people permission to do the same.’ – Marianne Williamson” click to tweet!

Business Failure

  • Nazrin shares a painful, long lasting failure here.

Entrepreneurial AH-HA Moment

  • The story of when two became one!

Small Business Resource

  • Canva: The easiest to use design program in the world.

Best Business Book

button (1)

Interview Links

rsz_2star_fullThe Podcast Hangout! Join John Lee Dumas on his free weekly Podcast Workshop. Click here to join!

  

Sponsors

  • eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!

The post 693: Nazrin Murphie shares how to conquer your inner game appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1s2XGmR
Text 13 Sep 692: Simon Bailey: How to harness the power of YOU
Listen to the Episode Below (0:25:12)
Join Fire Nation & receive
Top 12 Resources From Todays Top Entrepreneurs

692: Simon Bailey: How to harness the power of YOU is a post from: EntrepreneurOnFire.com

Simon BaileyWhat does it take to be an Entrepreneur? Join us as Simon shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Simon is a Leadership Imagineer and Author of Shift Your Brilliance. He is a former sales director of Disney Institute, and weekly columnist for American City Business Journal.

Success Quote

  • ‘Failure is not final; failure is only feedback and feedback is the breakfast ‘o brilliant one.’ – Simon T. Bailey click to tweet!

Business Failure

  • Simon shares an experience where his intuition was dead wrong. He was looking to raise $$ for his company, thought he had the perfect partners, and went out to dinner with the financiers and his wife to seal the deal. On the way home, his wife let Simon know she had a bad feeling about the situation, but he brushed it off… much to his future dismay.

Entrepreneurial AH-HA Moment

  • Simon shares how perseverance has proven to be the very essence of his success with the story he shares here.

Current Business

  • Simon’s energy is contagious, and when he tells us what fires him up here, he is FIRED UP!

Small Business Resource

  • Eyejot: An easy way to send and receive video email from your computer or mobile device, such as Apple’s iPhone, iPod Touch, or Android smartphone.
  • Mckinsey Insights

Best Business Book

button (1)

Interview Links

rsz_2star_fullThe Podcast Hangout! Join John Lee Dumas on his free weekly Podcast Workshop. Click here to join!

  

Sponsors

  • eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!

The post 692: Simon Bailey: How to harness the power of YOU appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1tLjyoF
Text 12 Sep 691: Rob Bellenfant: How due diligence can save your Entrepreneurial dreams
Listen to the Episode Below (00:30:06)
Join Fire Nation & receive
Top 12 Resources From Todays Top Entrepreneurs

691: Rob Bellenfant: How due diligence can save your Entrepreneurial dreams is a post from: EntrepreneurOnFire.com

Rob BellenfantWhat does it take to be an Entrepreneur? Join us as Rob shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Rob is a serial entrepreneur and investor. He started his first business at age 7, his first technology business at age 12, and sold his first business at age 18. Now 27, he is CEO of TechnologyAdvice, a Nashville-based company that connects IT buyers with the business technology that best fits their needs.

Success Quote

Business Failure

  • Rob sold a company at 18, then bought 5 companies off eBay, 4 of which turned out to be total disasters. He tells these stories in detail today…

Entrepreneurial AH-HA Moment

  • Perry Marshall talks about the 80/20 rule, and Rob’s AH-HA moment fits in this reality oh-so-nicely :-)

Current Business

  • TechnologyAdvice has found its groove, and Rob shares just how and why.

Small Business Resource

  • Leankit:  Simple, visual project and process management tool that allows organizations to easily visualize and manage the flow of their work.

Best Business Book

button (1)

Interview Links

rsz_2star_fullThe Podcast Hangout! Join John Lee Dumas on his free weekly Podcast Workshop. Click here to join!

  

Sponsors

  • eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!
  • Citrix GoToMeeting:  The powerfully simple way to meet from the convenience of your computer, smartphone or tablet. Share the same screen to collaborate in real time while seeing each other in HD Video. Start your FREE 30 day trial!

The post 691: Rob Bellenfant: How due diligence can save your Entrepreneurial dreams appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1qqhzbZ

Design crafted by Prashanth Kamalakanthan. Powered by Tumblr.