Text 23 Apr 549: Daniel J. Lewis brings a whole new meaning to the word “Audacity”

549: Daniel J. Lewis brings a whole new meaning to the word “Audacity” is a post from: EntrepreneurOnFire.com

Daniel J. LewisWhat does it take to be an Entrepreneur? Join us as Daniel shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

As an award-winning Podcaster, Daniel helps others launch and improve their own Podcasts so they can share their passions and succeed in business. He designs websites; offers one-on-one consulting; and speaks on technology, social media, and theology.

Sponsors

  • eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!
  • LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.

Success Quote

  • “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, 24 since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.” – Colossians 3:23-24 click to tweet!

Business Failure

  • Daniel shares a failure that will resonate with Fire Nation in the most powerful way. The fear of the leap. Every Entrepreneur has felt it, and Daniel elaborates eloquently.

Entrepreneurial AH-HA Moment

  • Daniel saw Podcasting as THE medium he had been looking for to grow his audience and create a viable business. Daniel now has a Podcast award and a viable business, proving his intuition was leading him in the right direction!

Current Business

  • Daniel has a lot of exciting things going on, but the two that have him REALLY fired up are MyPodcastReviews.com and The Podcast Master Class. Both are GREAT resources for Podcasters, so check them out!

Small Business Resource

  • e.ggtimer: A simple, easy-to-use online countdown timer, or egg timer.
  • Text Expander (Mac): Type more with less effort! TextExpander saves you time and keystrokes, expanding custom keyboard shortcuts into frequently-used text and pictures.
  • Phrase Express (PC): PhraseExpress manages frequently used text snippets and email signatures.
  • Subscribe and Follow: This plugin provides a widget that displays image links (icon buttons) to various subscription services and social networking sites

Best Business Book

button (1)

Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

The post 549: Daniel J. Lewis brings a whole new meaning to the word “Audacity” appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1iJyBME
Text 22 Apr 2 notes A Look At What Really Matters For Conversions & Happy Customers.
Todays guest-essay is from Tommy Walker, editor of one of our favourite CRO blogs ConversionXL.com  Enjoy! (and check out my comments below) .Pete

Most of the businesses I’ve spoken with in my almost 10 year history as an online marketing professional think the process for getting new customers goes something like this:

  1. Get Traffic
  2. Get Users
  3. Make Money

But it’s not so simple, is it?

I mean, honestly, when was the last time you personally handed over your money so easily?

According to Google’s Zero Moment of Truth report, the average shopper consumes an average of eighteen pieces of information about a company or product before making a purchase decision.

Eighteen - that includes promotional videos, blog posts, testimonials, user reviews, comparison guides, expert opinions, podcasts etc.

Like Mattan Griffel’s excellent Slideshare says, the magic to making money isn’t in acquiring traffic or users, the magic is in what happens in between each step of the customer journey.

Step 0 – Have A Raison d’être

Ok, look. It’s 2014.

As of July of last year, about 18.9% of the web runs on WordPress.

“Building an audience, then figure out what to sell them” is not a strategy. You would think this is obvious, but I see it time and time again, where an entrepreneur starts a blog, and have no idea what they’re going to sell on the back end.

 This only leads to aimless content,  a half-assed sales funnel, and an overall lack of focus to everything else you put out.

If you want to drive leads for your agency – fine. If you plan to sell affiliate products – fine. If you want to sell software - FINE.

As long as you know what you’re selling, you can get out there and have other people validate whether what you’re offering is something they need or not- without going through the hassle of trying to build a business that is destined to fail.  

 Quite honestly, it’s this piece, that so many online businesses are missing. They don’t know why they exist, so they create and create in circles and try to get more traffic without any sense of purpose except “building an audience” to “figure out what they’re going to sell.”

There are so many websites out there that actually have a purpose & can solve a real problem, that by not having a reason for existing before you do anything else, is ultimately a waste of your visitors time.

If you’ve got an idea for something to sell, use basic customer development techniques to see if anyone wants it, then find the gaps in their knowledge to prime them to buy it.

Step 1 – Get Traffic (& why you must be worthy of it)

Believe it or not, getting traffic is one of the easier parts IF you possess some level of talent.

I won’t lie to you, if you’re not a skilled writer, you don’t have an interesting voice, or you’re lacking half-way decent video skills, you’ve got a lot more work ahead of you.

I’m not saying this to echo the “create quality content” musings of the over-quoted , ego-fueled gurus…

I’m saying this because if you’re not creating stuff people click, watch & generally want to interact with, the machines that distribute your stuff are all smart enough to know when your work is a piece of shit.

Consider:

Not to mention the social proof signals everyone sees, like tweets, +1’s, likes, and so on.

If any of the platforms on which you distribute your stuff see that people aren’t staying on it for long, you won’t get any level of priority.

The days of “match keywords in the body to the title tag” or “just post on Facebook” are long past dead.

With ALL that said, if you do have something of respectable quality, getting traffic is really about knowing who you’re going to email & how you’re going to approach them.

Gregory Ciotti has a great piece on outreach to get you started.

I also highly recommend reading Startup Moon’s complete guide to content distribution as well as Peep Laja’s guest post on how ConversionXL reached 100,000 visitors/month on OkDork.com.

 

Step 2 – Get Users

There’s this gap between acquiring traffic & turning them into users that a lot of people (myself included, honestly) seem to pay lip-service to.

See, we focus so much on getting people to sign up to our email list, that we’ve forgotten there’s this entire journey that happens after that will make or break whether or not we get the most customers as possible.

Seriously, what percentage of ebooks have you gotten with this much follow-up afterwards?

“Getting users” isn’t about getting people to hand over their email address, It’s about getting people to interact with your stuff – regularly.

Nir Eyal calls this the “Hook Model”, the process which gets you opening emails, reading content, leaving comments & buying products with minimal prompting.

If you want to “engineer” the journey, ask yourself the following questions:

“Knowing they just signed up for the lead magnet, what gets them to open email #1?”

“Ok, now that they’ve opened email #1, what will get them to click the link?”

“Now that they’ve clicked the link, what’s the next action I want them to take?”

Every interaction that takes place “post opt-in” needs to be measured & iterated upon if you’re really looking to “get users”.

For example:

You see a friend share an article from Growthhackers.com on Twitter.

You click the link & register for an account to upvote the article.

Moments later, an email comes in showing you someone left a comment on the article you upvoted.

You reply to the comment & meet someone who really knows their stuff.

At the end of the week, you get a digest of all the popular content on the site.

 

This type of cycle can be implemented for pretty much any kind of online business & through the use of email marketing, A/B testing & triggered email, can become really hard to resist.

If you’re thinking, “but all I do is publish blog content” you should probably go back to step 0, then work backwards.

 

Step 3 – Make Money

 Like acquiring traffic, making money is actually pretty simple IF you’ve got all of the pieces in Step 2 working properly & you’re paying attention to who your users are.

 Really, making money is just a matter of having the right offer at the right price.

“The Wolf of Wall Street” illustrates this concept perfectly when Leonardo DiCaprio’s character asks his friend to sell him a pen. (Warning: Languange Extremely NSFW)

 

 

Now obviously this is an oversimplified version of the process, and it removes all context from the sale, but it boils down to the idea of making an offer for something you know that prospect wants, but doesn’t have.

That’s what Step 2 was really all about.

It’s not about getting people to come back and become users
just to get them back on your site to browse or comment or listen. It’s about getting them to come back so you can get them talking & interacting so you can figure out what kind(s) of offers to put out there.

Conclusion


Real quick, think of the last purchase you made online.

If its not coming to you right away, it’s because whoever you bought from did this whole process so well, that you taking out your credit card was so invisible, you can’t even remember.

Isn’t that what you want from your customers?

A Look At What Really Matters For Conversions & Happy Customers. is a post from: Preneur Marketing Blog

The post A Look At What Really Matters For Conversions & Happy Customers. appeared first on Preneur Marketing Blog.



via Preneur Marketing Blog http://ift.tt/1iIsl85
Text 22 Apr Improving Your Opt-Ins [PreneurCast Ep133]

In this show, Pete and Dom talk about Opt-Ins (one of the 7 Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses.

Links:
Online:
Preneur Marketing Internship – http://ift.tt/1gd4clr
Article: How Pete Will Give His Son $1million – http://ift.tt/1l46UNG
Article: Excerpt from 5 Minute Business – http://ift.tt/1n9s3at
Article: Manufacturing Social Proof – http://ift.tt/1hpQKjq
Books:
The Art of Learning – Josh Waitzkin
Audible: http://ift.tt/1e6QxkS
Amazon: http://ift.tt/1qcORpL
You can try out a lot of the books we recommend in audio format with Audible:
http://ift.tt/1b3Xyxk – Free trial with a free audiobook download for PreneurCast listeners

Transcript:
Read it now.

Downloads:
 Download Audio MP3  Download Transcript PDF

Never Miss an Episode: Subscribe to the show on iTunes, Stitcher or RSS.
Love the Show? Please take a minute to show some love via a comment or review on either iTunes or Stitcher.

Improving Your Opt-Ins [PreneurCast Ep133] is a post from: Preneur Marketing Blog

The post Improving Your Opt-Ins [PreneurCast Ep133] appeared first on Preneur Marketing Blog.



via Preneur Marketing Blog http://ift.tt/1ppdEfg
Text 22 Apr 548: Nick Unsworth: How to live a Life on Fire

548: Nick Unsworth: How to live a Life on Fire is a post from: EntrepreneurOnFire.com

Nick UnsworthWhat does it take to be an Entrepreneur? Join us as Nick shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Nick is a serial entrepreneur and business coach with a focus on Facebook marketing. As CEO of Life on Fire, his mission is to inspire the masses to do what they love, relentlessly pursue their passion, and live the dream. Nick sold a business by 30 years old, has coached over 1,750 entrepreneurs, and has consulted clients including NY Times Best Selling Author John Assaraf, Keller Williams Real Estate, Safeco Insurance, and many, many more.

Sponsors

  •  lynda.comOffers over 2,400 high-quality and engaging video courses taught by industry experts—with courses added weekly. Visit lynda.com/eof and get access to their entire library of video courses free for 7 days.

Success Quote

  • “You can do anything your little heart desires.” – Nick’s Mom click to tweet!

Business Failure

  • Nick shares a failure so raw that I literally felt physical pain as he described the agony of not following his gut.

Entrepreneurial AH-HA Moment

  • Nick’s AH-HA moment is like a ray of sunshine bursting out of a fierce storm cloud. It gave me chills!

Current Business

  • Life On Fire has one mission, and the eloquence with which Nick explains it will infuse passion into each and every listener.

Small Business Resource

  • Post Planner: Free up 2 hrs daily with our powerhouse Post Scheduler. Never run out of Like-worthy Posts with our Statuses & Content Engine.

Best Business Book

button (1)

Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

The post 548: Nick Unsworth: How to live a Life on Fire appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1fiM8X1
Text 21 Apr 1 note Hiring your virtual assistant: What (and how) to delegate

Hiring your virtual assistant: What (and how) to delegate is a post from: EntrepreneurOnFire.com

In our first post on hiring your virtual assistant we walked through every step of the process, including where you can go to find a virtual assistant, what the interview process is like and finally, how to feel confident in selecting your top candidate.

This second post in our 3-post series is going to talk about bringing your virtual assistant on board, deciding which tasks you’re going to delegate to them, and going through the training process.

Bringing them on board

I would estimate around a 3 week on boarding period with your virtual assistant to really train them on the tasks you’re handing over and having them familiarize themselves with your business.

Step 1: Have a list of tasks ready for them. Ideally, you’ll have the tasks broken down into daily, weekly and miscellaneous tasks so they are clear on what they need to do, and how often they need to do it.

Step 2: Create a shared Google Drive folder where you can put different tracking spreadsheets and videos that walk them through each task they’ll be handling. You might also sign up with a teamwork tool like Asana to track team progress on individual tasks and projects.

Step 3: Create videos that walk through each task so that your virtual assistant has a reference that they can go back to again and again if they have questions.

Step 4: Be available. All this entails is you being logged in to Skype and available if your virtual assistant has questions or concerns about a task. This is especially important in the beginning to be sure they understand their tasks.

Step 5: Require daily task recaps, where your virtual assistant sends you an email showing the time spent on different tasks. This is a great way for you to review the time they’re spending on different tasks. If they are spending too much time on one thing and not enough on another, then that’s feedback for you in how you’re training them on that task.

Step 6: Continue to build and grow your relationship with your virtual assistant. Bring them in on different things you have going on and really make them feel a part of the business – because they are.

Tasks to delegate

The first thing I recommend when people are trying to figure out what to delegate to their VA is this:

For one week straight, write down EVERYTHING you do in a day.

I think this helps because everyone’s business is different and everyone focuses on different tasks. Having a list written out of everything you do in a given week will help you identify which tasks you’re spending time on that you don’t want to be spending time on, and also what tasks you’re repeating over and over again throughout the week.

The types of tasks that we delegate to JM and Jess are typically repetitive tasks that can be easily taught with a video and/or Skype call, including things like:

  • Scheduling social media posts (using a tool like Hootsuite)
  • Gathering data from our episodes (recommended books and resources)
  • Creating quick redirects (our short links for every episode)
  • Bringing people into our Private Facebook groups (checking membership status)
  • Handling customer service concerns like missed payments or password resets for our communities
  • Updating our membership sites with content we provide
  • Transcriptions

Some other greats things that virtual assistants can help with:

  • Inbox management (replying to repetitive emails that ask the same types of questions using a canned response)
  • Inbox management (sorting emails so that when you go in to read them you know which are urgent and which can wait)
  • Creating images for your social media posts, your podcast episodes and your blog posts
  • Formatting your blog posts (includes show notes and/or blog)

Training your Virtual Assistant

The post Hiring your virtual assistant: What (and how) to delegate appeared first on Entrepreneur On Fire Business Podcasts.

       

Related Stories

 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1relnsj
Text 21 Apr 1 note 547: Penny Sansevieri on why 2014 is the year of the self-publishing author!

547: Penny Sansevieri on why 2014 is the year of the self-publishing author! is a post from: EntrepreneurOnFire.com

Penny SansevieriWhat does it take to be an Entrepreneur? Join us as Penny shares her Entrepreneurial mindset and an inside glance at her journey to becoming a successful Entrepreneur.

Penny is the Founder and CEO Author Marketing Experts, Inc. She is a Best-selling Author and internationally recognized book marketing and media relations expert. She is the Author of twelve books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the leading guide to everything Internet.

Sponsors

Success Quote

  • “If you do what you love, you’ll never work a day in your life.” ~ Marc Anthony click to tweet!

Business Failure

  • Penny shares a failure that turns into an incredibly inspiring story. Fire Nation, get out the tissues!

Entrepreneurial AH-HA Moment

  • WOW – I love Penny’s AH-HA that she shares here; so many golden nuggets!

Current Business

  • Penny talks with such passion about the self publishing industry that I’m ready to write a book right now!

Small Business Resource

Best Business Book

button (1)

Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

The post 547: Penny Sansevieri on why 2014 is the year of the self-publishing author! appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1muijuk
Text 20 Apr 1 note 10 Guarantee Templates You Can Swipe to Instantly Increase Conversions

Guarantee_Boxes

 You are under no legal obligation to offer a refund if a customer…

“…simply changed [his or her] mind, found it cheaper somewhere else, decided [they] did not like the purchase or had no use for it.”

However, offering an explicit guarantee in your marketing can do wonders for your increasing your conversion rates.

In fact, tests have shown that adding a 30-day money back guarantee, you are able to increase sales by 21%.

And in a study by Suwelack, Hogreve and Hoyer published in the Journal of Retailing titled “Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes,” they found:

The results of two experimental studies show that in addition to cognitive effects, Money-Back Guarantees evoke a positive emotional response, thereby increasing consumers’ purchase intentions and willingness to pay a price premium.

The reason? A guarantee is a form of risk reversal.

A risk reversal is any strategy or tactic that reduces or removes the actual or perceived risk a prospect has about investing in your product, service or solution.

As a risk reversal, a prominently displayed guarantee lessens the risk for your customer, which helps them more readily make the decision to buy. The risk stays the same for your business – after all, you are already obligated to guaranteeing your product or service anyway, despite the fact that most consumers don’t know to what extent.

As an article by Dean Rieck at CopyBlogger points out, guarantees are excellent tools for reducing risk because they help you accomplish the following:

  • Assure customers that you believe in the quality of what you are offering
  • Spell out terms and conditions clearly
  • Specify a generous time period for evaluation
  • State what you will do if the customer is dissatisfied

More importantly, guarantees are required by law. So why not pivot and make it part of your marketing arsenal to help you increase conversions?

Plus, if they’re good enough for Denzel to offer in every movie, they are good enough for us.

In this essay, we will provide you with explanations, examples, and swipe templates of the following 10 guarantee types:

Let’s take a closer look at 10 guarantees and templates that you can SWIPE and DEPLOY right now.

The 100% Money-Back Guarantee

This is the absolute stock-standard guarantee type which you have probably seen a million times.

As mentioned, Neil Patel of Quick Sprout states that he increased his conversions by 21% just by adding a 30-day money-back guarantee. Patel goes on to tell us that, in his scenario, he increased overall revenue by 6.4% with his guarantee in place.

The 100% Money-Back guarantee actually comes in a few different flavors, three of which we will discuss here. We will rank them ‘good,’ better’ and ‘best.’

Guarantee Template #1: 30-Day Money-Back Guarantee (Good)

We are so sure you’ll be happy with your purchase that we offer a “30-Day Money-Back Guarantee” to ensure customer satisfaction of our [products/services]. If for any reason you wish to discontinue using the [products/services], we will promptly issue a refund.

Simply contact us at [email address] to speak to a customer care specialist about our 30-Day Money-Back Guarantee.

Guarantee Template #2: 90-Day Money-Back Guarantee (Better)

Put us to the test! Use our product for up to 90 days, risk-free. If for any reason you are not completely satisfied, return the product for a full refund.

Just drop us a line at [email address] to take advantage of our 90-Day Money-Back Guarantee.

The team over at Harmonica.com have gone the extra mile with their risk reversal, offering a full 1-Year Money-Back Guarantee.

Guarantee Template #3: One-Year Money-Back Guarantee (Best)

Try our products/services] for a full year. Put us through our paces, and see what kind of results you get. We’re so confident you’ll be happy after a year of using our [products/service] that we will offer you a full refund of the original purchase price for up to one year.

Try it out and see what happens for you – we think you’ll be pleasantly surprised. If you are not 100% satisfied, contact us at [email address] to take advantage of our one-year guarantee.

Note: Why is a one-year guarantee better than the others?

The answer is that the year-long duration of the guarantee has the greatest impact in the customers’ minds. It denotes the highest level of assurance on your part, and engenders the highest level of confidence from buyers.

The shorter 30- and 90-day guarantees meet with legal minimums, which is certainly called for in some instances. But the one-year guarantee is a smart marketing move – if you can live with the looming possibility of taking occasional returns several months after the initial purchase.

Now, there is also a sneaky little psychological factor here as well: the apathy effect. See, the longer the guarantee period, the more apathetic the customer often gets, thinking they have “plenty of time” to try, test and use the product before the guarantee period is over. They subsequently put it on the shelf, and then completely forget all about their purchase.  Thus, shorter guarantees actually force the customer into a fight or flight use or return decision quickly, often causing higher refund rates than longer periods of time.

Also, as you may be wondering about by now, you have surely seen companies offering lifetime guarantees. This type of guarantee comes with a word of caution: if you make such an offer, you have to honor it – even if the refund request comes eight years after the sale. The lifetime guarantee has not been shown to yield better results than the one-year guarantee, so it’s better to establish a cut-off date for accepting returns.

The 100% Money-Back Guarantee
PLUS Keep the Bonuses

The next major type of guarantees that we need to discuss is also something you have undoubtedly seen before. This type of guarantee hails from a mildly amusing example – the Ginsu knife infomercials of the late 1970s. Envisioned by the late Barry Becher, this classic offer always began with the words, “But wait, there’s more…”

The infomercial shtick usually went something like this:

“Buy the Ginsu knives and we’ll throw in a state-of-the-art handheld juicer for free. But wait, there’s more! Call within the next 30 minutes and we’ll send you a bonus set of filet knives FREE. If for any reason you are not completely satisfied, just return the Ginsu knives, and keep the juicer and filet knives as our free gift.”

The old Ginsu ads are obviously outdated according to today’s standards, but we can still apply their core lesson to what we do as marketers today.

This type of guarantee goes beyond the legal requirements and offers an incentive to buy, lending a healthy boost of confidence to the customer, which can make purchasing nearly irresistible.

Guarantee Template #4

As bonus, when you purchase our [product], we will send you a [bonus add-on item] for no additional cost to you. We are so confident that you are going to be happy with your order that, in the event you are not completely satisfied, we’ll refund [product] and you can keep [bonus add-on item] as our gift to you.

 

The ‘Prove You Used It’ Guarantee

This type of guarantee exploits the fact that the law stipulates that consumers are entitled to a refund not because they’ve simply changed their mind, but because the product or service does not perform as advertised.

The ‘Prove You Used It’ Guarantee puts the buyer in the position to have to do a little something extra to substantiate that you have not met with their expectations – while still meeting with all legal requirements.

Proactiv (acne treatment) provides a guarantee of this type, requiring customers to return the empty product containers to take advantage of the company’s guarantee.

Guarantee Template #5

[Product] is yours to enjoy for a year, risk-free to you. If you are not completely satisfied with your [benefit], simply return the empty package within one year of the original purchase date for a complete refund of your purchase price (minus shipping and handling), no questions asked.

One of my favorite marketers, Ramit Sethi, recently used this type of guarantee in the offer for his  ‘Zero to Launch’ info product.

The 100% Guaranteed Results

Sometimes, you may want to guarantee the results without explicitly offering a refund. This is a common practice. But before implementing it, keep in mind that according to most legal definitions, you are still obligated to offer a refund if the customer presses the issue.

Approaching from the angle of guaranteed results helps reduce the risk of potential returns because it gets your customer out of the habit of thinking “refund.”

This result-based guarantee is most common in selling services (especially services like consulting or coaching). The idea is that if a customer is not happy with your initial consultation or coaching session, you offer additional sessions to tweak the customer’s perceived results as much as is reasonable.

The Action Coach Group is using this exact approach in its guarantee – “Guaranteed results, or your coaching is free.” That site’s offer is that if you do not see results within 17 weeks of coaching, your coaching will be free until desired results are realized – no questions asked. Note that, in this example, no mention of remuneration is made. The customer has to pay for 17 weeks’ worth of coaching, which is not refundable.

Guarantee Template #6

Our [services] have been tested and proven to work. We are so sure you will love the results you get from our [services] that we stand fully behind our work. If you attend all [sessions/meetings/workshops] for the first [number] months, and are not fully satisfied with your results, we will provide [services] free of charge until you get the results you seek. That means you can purchase with confidence knowing that, even if it takes a little longer than planned, you WILL get the right results.

 

The ‘We’ll Pay You $100′ Guarantee

The ‘We’ll Pay You $100′ Guarantee type is perhaps the most ambitious – maybe even bold – guarantee of all. This method turns a guarantee into a tangible incentive for your customers. PurePointGolf.com is putting this method to work in their guarantee, which reads as follows:

“If after diligently following the instructions and practicing at least 15 minutes every day for 30 days, you honestly feel that you haven’t improved a bit and working with my system has been a waste of your time, we want you to write and tell us. And we’ll write you a check for $100!”

Note that this method of offering a guarantee springboards off of the ‘Prove You Used It’ Guarantee method, only upping the ante by offering the potential of gaining $100 just for trying out the product.

Guarantee Template #7

If after trying out our [product/service] by following all [instructions/directions/advice] you are not completely satisfied after [duration], we ask that you please let us know. We’ll do everything we can to correct the situation, and if we can’t, we’ll refund your money plus $100 to show our appreciation for choosing to do business with us.

 

The ‘We’ll Make It Up to You’ Guarantee

This type of guarantee is another bold one. In fact, it’s a twist on our previous example. Forecast Lighting guarantees a speedy delivery using this method. The company’s official guarantee reads as follows:

“Receive your order in three days or less! We know that it’s important to meet delivery deadlines, your time is valuable, and so if we’re late, we’ll pay you $100! Orders must be a minimum of $200.00 to qualify for a $100 credit. Is your order under $200? Don’t worry, you still earn $10 in your pocket! We know that deadlines are important, that is why we are happy to offer this free delivery guarantee service!”

Note that the above example side-steps the return process by drawing the customers’ attention away from the prospect of a refund. The Forecast Lighting example of the ‘We’ll Make It up to You’ Guarantee actually displaces some of the risk of shipping delays – something prone to happen in any type of product fulfillment.

Guarantee Template #8

We strive for order accuracy. In the event that you do not receive the correct order within the expecting shipping timeframe, we’ll give you [dollar amount] back – no questions asked.

 

The ‘Double Your Money Back’ Guarantee

Another very famous guarantee is the ‘Double Your Money Back’ Guarantee. Adaps, an Aussie recruitment company, offers this type of guarantee. The company’s guarantee reads as follows:

“If an Adaps contractor or permanent placement leaves your organization before the end of the three-month guarantee period, Adaps will refund double the fees received.”

As Martin Grunstein points out on his blog, the metric to keep in mind is, “99% of people who are impressed by a money-back guarantee will NEVER TAKE UP THE OFFER!” Now, those are good odds.

Guarantee Template #9

We want you to be totally happy with our [product/service], so we are proud to offer a double your money back guarantee if, after every effort to meet your expectations has been made in good faith, and you are not completely satisfied.”

 

The ‘We’ll Pay the Competition’ Guarantee

Our last guarantee type is another seriously bold one. The We’ll Pay the Competition Guarantee is always surprising to see. Ohero Fishing uses this type of guarantee, in the following manner:

“If you are not completely satisfied with your purchase, we will buy you an equivalent from our competition!”

This type of guarantee sends a clear message to the customer that your company is fully confident in its products or services. After all, who in their right mind would endorse the competition?

The truth is, you may find a rare opportunity to enter into a joint venture or affiliate agreement with your competition to make the competitor guarantee more profitable – by securing for yourself a kickback each time you “lose” a customer to them.

Guarantee Template #10

If you are not fully satisfied with your purchase, we will purchase the competing [product/service] of your choice.

 

Wait! There’s more… (Sorry, we had to say that at least one time!)

You are probably thinking, “So, what is the difference between a guarantee and a warranty?”

The answer is that a warranty describes extra things that a product or service is supposed to do. For example, if you sell a chair, the guarantee is that it will indeed be a chair suitable for seating. If you state that that chair can hold 230 kilograms, that statement is the expressed warranty. In Australia, guarantees are something required by law, but warranties are optional extra promises you choose to make to your customer.

Also note that you generally do not have to guarantee “puffery.” Puffery is an advertising technique in which you blatantly overstate things for effect – like Tropicana’s claim that its product is “the world’s greatest fruit and vegetable juice,” much to the competing makers of V8, Campbell’s Soups.

P.S. Guarantees are just one type of risk reversal. In future essays, we’ll be discussing other types of risk reversals to help you pull the conversion level, on your way to doubling your business’s profitability.

 

10 Guarantee Templates You Can Swipe to Instantly Increase Conversions is a post from: Preneur Marketing Blog

The post 10 Guarantee Templates You Can Swipe to Instantly Increase Conversions appeared first on Preneur Marketing Blog.



via Preneur Marketing Blog http://ift.tt/PkY8jF
Text 20 Apr 546: Bill Glaser of OverNear: Event discovery at its finest

546: Bill Glaser of OverNear: Event discovery at its finest is a post from: EntrepreneurOnFire.com

Bill GlaserWhat does it take to be an Entrepreneur? Join us as Bill shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Bill is an accomplished financial exec and serial entrepreneur who has raised over $200 million for emerging growth companies, including over $25 million for companies he has founded. Bill is now the Founder and President of OverNear. OverNear is a mobile app to find and share cool events, meet ups and happenings near you. With OverNear, you don’t have to search through social media and spend lots of effort to find awesome things to do. If you’re in the area and it’s something you’d be interested in, you’ll automatically get notified. Look for the new completely redesigned version of OverNear coming to iTunes sometime in May.

Sponsors

  • eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!
  • LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.

Success Quote

  • “Dream as if you’ll live forever. Live as if you’ll die today.” ~ James Dean click to tweet!

Business Failure

  • Bill shares a fascinating story of a flag business he started, received $1 million in orders for, and never delivered a single flag… epic fail.

Entrepreneurial AH-HA Moment

  • Bill’s AH-HA moment has translated into millions of dollars and incredible success. Listen close Fire Nation!

Current Business

  • OverNear is an incredible experience for those willing to take the leap!

Small Business Resource

  • Sec.Gov

Best Business Book

button (1)

Interview Links

  • OverNear: Discover interesting events before they happen. OverNear® is an event discovery network that keeps you “in the know” by automatically finding interesting events close by!

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

The post 546: Bill Glaser of OverNear: Event discovery at its finest appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1r8uJ8G
Text 19 Apr 545: Stuart Crane: TV Talk and the power of Podcasting

545: Stuart Crane: TV Talk and the power of Podcasting is a post from: EntrepreneurOnFire.com

Stuart CraneWhat does it take to be an Entrepreneur? Join us as Stuart shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Stuart is a seasoned entrepreneur of 25+ years. Originally a programmer, he founded a software company in 1993, and after 20 years growing the business he sold it to a large healthcare IT company in 2013. He recently started TV Talk Network LLC, now the largest producer of TV-related podcasts.

Sponsors

  • eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!
  •  lynda.comOffers over 2,400 high-quality and engaging video courses taught by industry experts—with courses added weekly. Visit lynda.com/eof and get access to their entire library of video courses free for 7 days.

Success Quote

  • “Dream as if you’ll live forever. Live as if you’ll die today.” ~ James Dean click to tweet!

Business Failure

  • Stuart talks of his journey from being an employee of hundreds, to being an employee of one, to finally being fired by the bank that took over the company… POWERFUL.

Entrepreneurial AH-HA Moment

  • Stuart shares his moment that turned $200 into $20,000,000.

Current Business

  • TV Talk is lightning up Podcasts for many reasons, most of which Stuart and I chat about right in this interview.

Small Business Resource

  • Twitter

Best Business Book

button (1)

Interview Links

  • TVTalk: America’s new network of talk shows about your favorite TV programs — delivered to your smartphone or tablet every morning – FREE!

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

The post 545: Stuart Crane: TV Talk and the power of Podcasting appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1f6IdfR
Text 18 Apr 544: Samantha Bell: Bringing DOers from around the world together

544: Samantha Bell: Bringing DOers from around the world together is a post from: EntrepreneurOnFire.com

Samantha BellWhat does it take to be an Entrepreneur? Join us as Sam shares her Entrepreneurial mindset and an inside glance at her journey to becoming a successful Entrepreneur.

Sam has carved out a niche in working with clever businesses and helping them discover social media content that will delight their customers. She is the Co-founder of Do Lectures Australia – a 4-day experience where DOers from around the world share and inspire each other to DO great things.

Sponsors

Success Quote

Business Failure

  • Sam doesn’t like telling stories about failure, but this is EntrepreneurOnFire… and we LOVE stories about failure :-)

Entrepreneurial AH-HA Moment

  • Sam shares some great details about the lightbulb that went off in her head that inspired the Do Lectures. VERY moving!

Current Business

  • Sam is moving mountains down under, and has me yearning for a trip!

Small Business Resource

  • HeyTell
  • Voxer: Instant Voice. Anytime, Anywhere. Talk to anyone in the world with live voice, text, photos and location sharing from your smartphone or desktop.

Best Business Book

button (1)

Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

The post 544: Samantha Bell: Bringing DOers from around the world together appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


via EntrepreneurOnFire.com | Inspiring interviews w/ today’s most successful Entrepreneurs http://ift.tt/1i14zzi

Design crafted by Prashanth Kamalakanthan. Powered by Tumblr.