Text 29 Jul 646: Christopher Lynch: Bringing startups to acquisition

646: Christopher Lynch: Bringing startups to acquisition is a post from: EntrepreneurOnFire.com

Christopher LynchWhat does it take to be an Entrepreneur? Join us as Chris shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Chris is a partner in the technology group Atlas Ventures. Prior to joining Atlas in 2012, he was CEO of Vertica Systems, where he led the company to the #1 ranked big data company in the market, and its acquisition by HP in March of 2011. Before that he was an executive at four successful early-stage startups that were acquired by public companies. Quite the track record!

Sponsor

  •  lynda.comOffers over 2,400 high-quality and engaging video courses taught by industry experts—with courses added weekly. Visit lynda.com/eof and get access to their entire library of video courses free for 7 days.

Success Quote

  • ‘Accept no one’s definitions of success but your own.’ – Chris Lynch click to tweet!

Business Failure

  • Chris talks about a massive setback he experienced with a product launch, and how an immediate mindset shift resulted in $40 Million in sales and an acquisition by years end.

Entrepreneurial AH-HA Moment

  • Chris goes deep here and really shares the AH-HA moment he had about Entrepreneurship, the journey, and our legacy.

Current Business

  • Atlas Ventures is all about helping 10 companies thrive over the next 10 years. Chris wants to leave a legacy in Boston, and he is doing just that!

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Interview Links

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Text 28 Jul 645: Matthew Averkamp: Automation baby!

645: Matthew Averkamp: Automation baby! is a post from: EntrepreneurOnFire.com

Matthew AverkampWhat does it take to be an Entrepreneur? Join us as Matthew shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Matthew is the Co-founder of AccountingCoach, a website that helps over one million people learn accounting every month. His new venture, TopAlternatives, helps entrepreneurs find the software they need to scale their business and become more automated. 

Sponsor

  • ZipRecruiterWith ZipRecruiter you can post to fifty plus job sites, including social networks like LinkedIn, Facebook and Twitter, all with a single click. Post a job free at http://ift.tt/1kv132L

Success Quote

  • ‘A freelancer is someone who gets paid for her work. She charges by the hour or perhaps by the project. Freelancers write, design, consult, advise, do taxes and hang wallpaper. Freelancing is the single easiest way to start a new business. Entrepreneurs use money (preferably someone else’s money) to build a business bigger than themselves. Entrepreneurs make money when they sleep. Entrepreneurs focus on growth and on scaling the systems that they build. The more, the better.’ – Seth Godin click to tweet!

Business Failure

  • Matthew failed miserably when he tried to charge for content out of the gate. He had no authority, no credibility, and simply no compelling reason for people to know, like and trust him enough to pay for his content.

Entrepreneurial AH-HA Moment

  • Matthew saw the results the moment he pulled his content out from behind a paywall. The SEO, the rankings, and the traffic all skyrocketed.

Current Business

  • TopAlternatives #1 goal is to work FOR you, so YOU don’t have to work so hard. Automation baby!

Small Business Resource

  • Time Doctor: Time Tracking and Time Management Software that is accurate and helps you to get a lot more done each day.

Best Business Book

  • Clarity.fm: Make faster & better decisions to grow your business. Clarity is your lifeline that instantly connects you with battle-tested advice from entrepreneurs.

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Interview Links

  • TopAlternatives: Find tools for SEO, social media, video marketing, WordPress, landing page optimization, customer satisfaction, e-commerce, and more.

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Text 27 Jul 644: Nicole Jolie: Combining the power of social media with savvy online marketing

644: Nicole Jolie: Combining the power of social media with savvy online marketing is a post from: EntrepreneurOnFire.com

Nicole JolieWhat does it take to be an Entrepreneur? Join us as Nicole shares her Entrepreneurial mindset and an inside glance at her journey to becoming a successful Entrepreneur.

Nicole is a new media expert who combines the power of social media with savvy online marketing to create socially smashing results for her clients. Having discovered the potential of the Internet to deliver messaging and branding that makes an impact, she helps businesses of all sizes create Facebook advertisements, marketing campaigns and a social media presence that delivers.

Sponsor

  • eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!

Success Quote

  • ‘Music washes away from the soul the dust of everyday life.’ – Berthold Auerbach click to tweet!

Business Failure

  • Nicole was homeless, literally living in the parking lot at Whole Foods, schlepping their wi-fi. Listen to find out what finally turned it all around and got her socially smashing once again!

Entrepreneurial AH-HA Moment

  • Nicole’s AH-HA moment came during an Ultra. Not the beer, Fire Nation… the race. Listen to find out what this revelation was, and how it has impacted Nicole’s journey ever since.

Current Business

  • Nicole has continued to open new chapters in her life, and she shares one with Fire Nation today!

Small Business Resource

  • Google Hangouts: Bring conversations to life with photos, emoji, and even group video calls for free. Connect with friends across computers, Android and Apple devices.

Best Business Book

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Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

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Text 26 Jul 643: Bryan Kreuzberger: Break through your email woes

643: Bryan Kreuzberger: Break through your email woes is a post from: EntrepreneurOnFire.com

Bryan KreuzbergerWhat does it take to be an Entrepreneur? Join us as Bryan shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Bryan is the Founder of BreakthroughEmail.com, the cold emailing system used by thousands of businesses all over the world. Over the last 18 months, his clients have used his cold emailing system to generate thousands of meetings and close $11 Million in new business. 

Sponsor

  • LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.

Success Quote

  • ‘Disassociate effort from reward, focus on the outcome you want, and find the easy way to them with the most pleasure.’ - Richard Coke click to tweet!

Business Failure

  • $50k in debt, and lying to himself and everyone else in his life, Bryan was living a double life, and it was crushing his Entrepreneurial soul. Listen in to hear what his breaking point was…

Entrepreneurial AH-HA Moment

  • Bryan finally found the path to his authentic self. A long and winding road to get there? Yes, but he found the road sign that pointed him in the right direction!

Current Business

  • Email is many Entrepreneurs first foot in the door, and that foot can lead to a long and prosperous career. BreakthroughEmail is what has Bryan fired up today… and for good reason!

Small Business Resource

  • 1Password: Creates strong, unique passwords for all your sites.

Best Business Book

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Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

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Text 25 Jul 642: Julie Morey: Travel, Sex, & Train Wrecks

642: Julie Morey: Travel, Sex, & Train Wrecks is a post from: EntrepreneurOnFire.com

Travel, Sex, & Train WrecksWhat does it take to be an Entrepreneur? Join us as Julie shares her Entrepreneurial mindset and an inside glance at her journey to becoming a successful Entrepreneur.

Julie is the Author of the edgy non-fiction travel memoir Travel, Sex, & Train Wrecks, as well as a Travel Coach with her business A Life More Traveled. She has spent the last seven years teaching and traveling in over 60 countries.

Sponsor

  • LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.

Success Quote

Business Failure

  • Julie was about to embark on an epic 9 day trip with her husband. Alcohol, yelling, and the D word all happened the night before, threatening to crush Julie’s world. She was left crying on the floor. Find out what Julie did next…

Entrepreneurial AH-HA Moment

  • Julie shares the inside scoop of what it’s like to go on a 10-day speaking fast. Fascinating revelations here!

Current Business

  • Julie is writing, coaching, and living her passions. Find out what 2014 has on the horizon!

Small Business Resource

  • Suitcase Entrepreneur: I’ll show you the 6 steps to building a profitable business from anywhere and the freedom to live a lifestyle you adore.

Best Business Book

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Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

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Text 24 Jul 641: Dave Austin: Mental performance coach

641: Dave Austin: Mental performance coach is a post from: EntrepreneurOnFire.com

http://ift.tt/16M9i5YWhat does it take to be an Entrepreneur? Join us as Dave shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Dave brings out the best in his clients, many of which are the elite and professional athletes you watch on TV every day. He is a highly sought-after mental performance coach who has worked not only at the professional sports level, but also at every other level along the way.

Sponsors

  • LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.
  •  lynda.comOffers over 2,400 high-quality and engaging video courses taught by industry experts—with courses added weekly. Visit lynda.com/eof and get access to their entire library of video courses free for 7 days.

Success Quote

  • ‘Not only am I the builder of my own prison, but once built, I intern myself and then stand guard defending my position to ensure there is no escape, while all the while in my hands I hold the key that will set me free, now I understand its in the making of friends with ourselves that our enemies are defeated, for the enemy is within.’ – Roger M. Anthony click to tweet!

Business Failure

  •  Dave shares the story of being on top of the world, till it all came crashing down…

Entrepreneurial AH-HA Moment

  • Dave shares a string of AH-HA moments so powerful that all we can do is sit back in awe and admiration Fire Nation…

Current Business

  • Dave if so fired up about his beast program that I can barely contain his FIRE!

Small Business Resource

  • Google

Best Business Book

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Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

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Text 23 Jul 640: Shawn Stevenson on sleep, tea, hydration and flow

640: Shawn Stevenson on sleep, tea, hydration and flow is a post from: EntrepreneurOnFire.com

Shawn StevensonWhat does it take to be an Entrepreneur? Join us as Shawn shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

Shawn is a Best-selling Author and creator of The Model Health Show, featured as the #1 Nutrition and Fitness podcast on iTunes. Shawn Founded Advanced Integrative Health Alliance, a successful company that provides Wellness Services for both individuals and organizations worldwide. Shawn is also a dynamic keynote speaker who has spoken for TEDx, at universities, and for numerous organizations with outstanding reviews.

Sponsor

  • LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.
  • ZipRecruiterWith ZipRecruiter you can post to fifty plus job sites, including social networks like LinkedIn, Facebook and Twitter, all with a single click. Post a job free at http://ift.tt/1kv132L

Success Quote

  • ‘What we have done for ourselves alone dies with us; what we have done for others and the world remains and is immortal.’ – Albert Pike click to tweet!

Business Failure

  • Shawn was slaving away as an apprentice for a long time before he finally made the break, and we talk about the pros and cons of this path and how you should approach similar situations.

Entrepreneurial AH-HA Moment

  • Shawn’s AH-HA moment was the equivalent of entering the zone in sports. He was literally ON FIRE, and he shares how you can achieve your flow, too!

Current Business

  • Shawn is speaking on all platforms, and specifically, he’s LOVING what podcasting is bringing to the table for his biz in 2014.

Small Business Resource

  • Buffer: Makes it super easy to share any page you’re reading. Keep your Buffer topped up and we automagically share posts for you through the day.

Best Business Book

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Interview Links

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Text 22 Jul Crafting compelling surveys and questionnaires [Opt-Ins and Conversions]

questionnaire-158862_640Client reconnaissance. Cool phrase, right? But what does it mean? “Preliminary surveying or research” is the strict answer., of course And now that we’ve said that, you are likely to already know, beyond a shadow of a doubt, that you should be learning as much as you can about every lead that enters into your sales funnel.

That may tempt you to put surveys allover your various webpages – and you no doubt see lots of businesses doing that. Buy something; hit with a survey. Complain about something; offered a survey. Read a FAQ entry; treated to a survey. Take a survey; how about another survey?

Unfortunately, even as the business world embraces surveys based on the value of customer data, most businesses are getting it wrong when it comes to deploying surveys.

A 2013 journal article from Label & Narrow tells us that surveys have become a “scourge” for some consumers, citing the high saturation of surveys as a increasingly “annoying” aspect of modern business. The article, written by Mark Lusky, poses some interesting ideas as to what kinds of questions are worth asking, and when it’s best to ask them.

Lusky’s article is at least partly contrarian to customer surveys – at least, the as they exist in the “shot-in-the-dark” format adopted by many businesses on the Web. But Lusky’s on to something.

And, though his article mostly refers to face-to-face client reconnaissance (suggesting that you take your customers out to breakfast to solicit their opinions), his article got us here at Preneur HQ thinking about how surveys can be used creatively.

Lusky is mostly writing from a customer satisfaction perspective – an industry that often uses surveys delivered after the work has been done – to gauge the effectiveness of customer-facing employees. But what we like more than helpful customer service reps are increased conversions.

So, if we take Lusky at his word that people are, in fact, tired of getting hit with surveys right-and-left, yet we understand that surveys can be great tools, we infer that increased opt-ins and conversions are actually more beneficial to the profitability of your business than satisfaction evaluations.

Episode #128 of PreneurCast , “SPIN Selling and The 7 Levers of Business,” introduced you to the concept of SPIN selling. SPIN Selling is both a book and a framework by Neil Rackham. The book is based on science, and it encourages you to use questions to generate sales, as opposed to simply making various cold offers.

SPIN is an acronym for four types of situation questions, as follows:

  • Situation
  • Problem
  • Implication
  • Need/pay-off

This essay expands on the ideas put forth in episode #128, and connects SPIN with The 7 Levers of Business, with a particular focus on two of the levers: Opt-Ins and Conversion. (More on SPIN, later in this essay).

In this essay, we’ll look at the following:

  • Why survey your audience?
  • The best questions to ask your audience…
  • Questions for Increasing Opt-Ins
  • Questions for Increasing Conversions
  • Tools for Crafting Surveys and Questionnaires

In addition to all that, we’ll include a convenient cache of questions you can swipe and deploy for both opt-ins and conversions. Let’s roll up our sleeves and get started with better questionnaires and surveys.

Why survey your audience?

A humourous (albeit, largely accurate) article from America’s National Public Radio lampoons the rampant proliferation of online surveys. The article is itself a fictional survey about surveys, but even as such, it offers a highly relevant quote from Nancy Mathiowetz, former head of the American Association for Public Opinion Research.

“The survey and opinion research profession, as well as the media, needs to do a better job of helping the public understand the differences between junk data and high-quality surveys,” said Mathiowetz.

Those of us in the marketing profession certainly love surveys, but we’re all also committed to cutting through the “noise” of the digital space. That is why it is important to deploy helpful, result-oriented surveys. To achieve this goal, we need to ask ourselves why we should survey our audiences in the first place.

The answer, though isn’t all that simple.

The problem is that many companies consider surveys nothing more than tools for gauging customer satisfaction. Don’t get us wrong – we think customer satisfaction is important. But that’s a reactive use of surveying. Surveys, though, are most beneficial when used proactively.

This position is supported by Survey Gizmo’s Christian Vanek, who writes:

“Without exception, surveys and feedback systems should be based on a desire to change or take action. If you set out to measure customer satisfaction what action are you trying to take?”

“As far as I can tell a customer satisfaction score has no action that can be taken (at least not directly). It’s just a number without a story.”

And that last bit, the part about the story, brings us to a more profitable rationale for conducting surveys.

This rationale is articulated in an article from The Huffington Post from 2012, in which blogger Julia L. Rogers advises you to “focus on the narrative, not the number.” And that’s our key takeaway: effective surveys help your prospects fill-in their stories. With the right line of questioning, you provide a solution to a tangible problem, and you solidify your company as the right provider of that solution.

It all starts with asking the right questions to suit the desired outcome: Opt-Ins or Conversions.

The best questions to ask your audience…

We have recently discussed micro-commitments in another essay. In that essay, we referenced an article from App Sumo which explains that certain questions give your customers a heightened sense of personal investment in the outcome of the questionnaire.

As we told you then, this has to do with the Forer Effect – the notion that when people take a survey, they find ways to confirm the results for themselves, potentially resulting in buying a solution to a problem that they’ve defined.

This is why personality and “perfect mate” questionnaires are so popular. When a survey is quite obviously interested in “you,” you have a hard time leaving the survey unfinished. The desire to know something about yourself – to be validated for the answers you provide – is strong enough to drive you to go ahead and enter your email address, just to see the results of a personality questionnaire.

Your customers are chiefly interested in themselves, or what they are trying to accomplish, at the very least.

For example, if you are a business consultant, you might find a way to include in a questionnaire the question “What is the name of your business?” This will serve two purposes (one now, one later).

Firstly, this question will impart a sense of personalisation for your prospect.

Secondly, it will give you the information – the name of the prospect’s business – which can elevate the level of personalisation of future marketing communications by your consultancy.

What you are really after is forging a narrative – a “choose your own adventure,” you might say. The “story” really has two potential outcomes: the prospect qualifies as your customer, or yours is not the right solution for their problem.

The questions you need to ask are the ones that help you arrive at that determination.

Questions for cncreasing Opt-Ins

Certain types of questions come in handy when you want to increase opt-ins.

As much as we’d love to unveil some secret hoodoo to explain how a questionnaire for opt-ins should look. HubSpot offers prospects a free trial of its services. To get to the free trial, the prospect need only fill out a short questionnaire, seen here:

Note that HubSpot asks “Does your company sell any of the following services?” which is a good question to help identify qualified leads. In the spirit of testing things out, we discovered that if you answer “no” to that question, you go nowhere. The page simply reloads and offers you the chance to say yes.

This simple question makes sure no free trial is wasted on an unqualified lead. This kind of thing might not do much to actually increase qualified opt-ins, but it no doubt does wonders for the quality of HubSpot’s active leads.

So, the first kind of question you might ask your audience some variant of “Do you need what we offer?” as HubSpot has done.

But questions for opt-ins can be considerably more complex than that.

HubSpot Screen

Our friend James Tuckerman serves up a seven question survey at one of his sites, Entrepornography.com. The survey asks the following questions:

1. What best describes your circumstances?

2. What type of human are you? (male or female)

3. So, you’re a human in our demographic. But do you like to share? Are you generous with your knowledge?

4. You like to share. That’s great! But do you like to learn?

5. Let’s be serious. Do you like to have fun?

6. Which of these business challenges can we help you with?

7. Want us to send you a surprise treat to help you overcome your business challenge?

James’ survey, as you can see, collects quite a bit of information about the prospect. When someone truthfully answers the questions James presents, he learns something about the prospect’s goals.

The survey also weeds out bots, and it assesses the lead’s fit with James’ content, which is all about sharing. This survey even ends by asking for permission to contact the lead with future marketing materials.

This survey is clever, as it focuses on the lead, and qualifies them to themselves more than it qualifies them to Entrepornography.com. By answering personalised questions, the prospect concludes that, in fact, the offer is perfect for them, personally.

You can apply similar lines of questioning to the surveys you put to your audience. Here are some to help you get started.

Swipe + Deploy: Questions for increasing opt-ins

1. What kind of business are you in?

2. Who are your customers?

3. Are you open to new (ideas/ways of doing things/products/services)?

4. Are you perfectly happy with your current profits?

5. Do you need help with your business?

6. Have you tried and failed at fixing your problems yourself?

7. Would you describe yourself as a/an (industry) professional?

8. Are you struggling to reach your goals?

9. Do you feel frustrated with your current results?

10. Have you been looking for insights and information relating to (industry)?

11. Do you feel like you could be more successful with some expert advise?

12. Do you like sharing with other industry experts?

Questions for increasing Conversions

Crafting surveys and questionnaires for conversions is a bit more challenging than conjuring up ones for opt-ins.

Dave, The Launch Coach, discusses the power of the survey as a sales tool at his site. Dave’s top priority in creating surveys is respecting the readers’ attention:

“One of the key reasons that a lot of people don’t like most surveys is because far too many of them are long and boring – and you know this from experience. That’s why you’ve got to make sure that you honor your reader’s “attention budget,” that subtle mental calculation they make about how much trouble your survey is to answer.”

Dave’s recommendation of attentiveness to the prospect’s attention is spot-on when it comes to surveys designed to generate conversions.

Not everyone thinks of surveys as sales tools. Someone who does, Josh Gordon, author of Tough Calls, one of the earliest books to advocate creative uses of surveys way back in 1997, tells us that selling with surveys inherently involves selling some “drama.”

“If your client is not emotionally involved in a survey’s outcome, you can do a Personal Sales Survey, have the results break your way, and still not win the sale,” writes Gordon on his blog.

Gordon advocates leveraging the Forer Effect in sales surveys. Gordon recommends that you survey your customers’ “passion.” In our view, that means looking at your business – that is, your “passion.”

Seek to find the common ground between you and your customers. This is often a matter of record (so to speak) if you’ve already worked out buyer personas for your business.

Looking at your ideal customer can help you come up with survey questions that speak to shared interests with your customers. More importantly, examining the “passion” of your nice can reveal opportunities to solve prospects’ problems. This becomes the foundation on which you build customer questionnaires.

To create surveys that sell, you’ve first got to have a firm grasp of the common problems of your target market. You might arrive at this by researching internal analytics, seeking insights into what goods or services are successful, or what content receives the most views on your website.

Say for example that you sell several comparable plumbing products you might ask survey questions designed to help qualify the prospect for one product or another. If you offer various accounting services, you might consider surveys to herd different customer types, like large or small businesses, to different offerings befitting their respective needs.

This is where the SPIN Selling method we mentioned earlier becomes important.

To recap, SPIN Selling involves choosing questions based on four factors: situation, problem, implication, need/pay-off.

Situation

This type of question seeks background information. Situation questions should be concise, with minimal “small talk.” You don’t want to ask too many questions. A few pointed questions should lead you to the most relevant information – in the given situation.

The most basic situational question is: “What [product/service] are you currently using?”

Situational questions are meant to give context to the rest of the conversation.

Problem

Problem questions help you identify problems held amongst your customers. The answers should reveal opportunities to meet the needs of your prospects.

The most basic problem question would be: “Are you happy with your [product/service] right now?”

With problem questions, you are setting up the conversation for the next – and perhaps most important – part.

Implication

Implication questions help you bridge a perceived problem with your solution. To do this, you need to escalate the problem to make it seem more immediate – and thus, more imminently solvable, by you.

The most basic implication question is: “Does [relevant shortcoming] of [current product/service or lack thereof] cause you to incur added costs?”

Here, you’re stating a possible result of the stated problem, and setting up the need/pay-off step in the process.

Need/pay-off

Need/pay-off questions seal the deal. Need questions are designed to expose the reason for buying into your offer. These questions connect the conversation with a need that your business can fulfill.

The most basic type of question here is “Would a better [product/service] reduce your costs [or otherwise improve your business].

Assuming the answer to this question is “yes,” then you have the perfect opportunity to offer your solution.

Obviously, you need to connect SPIN questions with your unique business and it’s customers. To do this, try the following:

  • Write down a handful of problems your target audience faces. Connect these questions with the solutions you provide.
  • Write out a few questions that you could use to expose the underlying problems of your audience.
  • Write down some results of the problems (e.g. High costs or low traffic, or whatever the case may be)
  • Jot down the need/pay-off questions that most squarely connect your prospects with your unique offer.

The more you understand your target market, the easier time you’ll have with creating selling questions. If you have done extensive market research, you can easily draw from your data in that area to help craft selling questions.

Swipe + Deploy: Selling questions (with SPIN steps in parentheses)

1. What [product/service] are you currently using? (Situation)

2. How long have you been using it? (Situation)

3. How many employees within your organisation use the [product/service]? (Situation)

4. Are you happy with your current provider? (Problem)

5. How hard is it to get the job done with your current provider? (Problem)

6. How reliable is the current solution you are using? (Problem)

7. Are you incurring added costs as a result of using your current solution (or no solution at all)? (Implication)

8. Is your business suffering because of your current provider? (Implication)

9. Do you employees have trouble getting results with your current system? (Implication)

10. Would a (faster/better/more reliable) solution help your business? (Need/pay-off)

11. Would a (faster/better/more reliable) solution help your employees achieve their goals? (Need/pay-off)

12. Would a new solution benefit your business is some other, measurable way? (Need/pay-off)

Tools for Crafting Surveys and Questionnaires

Lastly, we’ve compiled this list of tools to help you create and deploy surveys. One of our favourites is Google Docs (believe it or not!), which has a great forms feature. We like this feature because customer-facing forms connect to spreadsheets inside Google Docs, which helps you see survey data conveniently, as well as share it amongst your team.

The video below explains it well:

That’s our top pick, but these apps will help you get the job done, too:

Survey Monkey

Survey Gizmo

Client Heartbeat

Wufoo

What are you waiting for?

If you’re not currently using surveys to connect with your customers, or you’ve been simply using them to gauge customer satisfaction, we hope this essay has helped you see some of the possibilities of using compelling surveys and questionnaires to increase opt-ins and conversions.

Crafting compelling surveys and questionnaires [Opt-Ins and Conversions] is a post from: Preneur Marketing Blog

The post Crafting compelling surveys and questionnaires [Opt-Ins and Conversions] appeared first on Preneur Marketing Blog.



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Text 22 Jul 6 notes Let your intentions drive your actions

Let your intentions drive your actions is a post from: EntrepreneurOnFire.com

I want to grow my audience, but I don’t know how.

I want to launch a podcast, but I don’t know where to start.

I want to build a website, but it’s too difficult to do it on my own.

I want to create my own business, but I don’t have the time.


Can you tell me what’s missing from every one of the statements above?

Intention

John and I were chatting the other day about the EntrepreneurOnFire Audio Blog, which I’ll be re-launching coming up here pretty quick (exciting stuff!) While we were chatting about it, I said something that made John stop:

I remember a time when we first started working together – a time when I would have never been able to start a podcast for fear that people wouldn’t want to hear from me. …Do you think people want to hear from me?

John knew I was serious when I said it – that just a little over 1 year ago I actually did feel as though people may not want to hear from  - and that there are still times today when this thought creeps into the back of my head.

Here is what John said to me:

You know that you have knowledge to share with a specific audience who is out there – waiting. You’ve been writing the blog for over a year now, and you have a bank of incredible content that, honestly, probably not a whole lot of people even know is there.

What you do with that content, and how you choose to deliver it, is up to you– it’s only something you can decide.

And just as John was saying this to me, I realized what I was missing when I asked if he thought people wanted to hear from me: the same thing a million other people in my shoes are missing: intention.

Your intentions drive your actions.

If I launch the audio blog, and while I’m recording – and even after I publish it – am focused on whether or not people want to even hear from me, then the audio blog will suffer.

If my intention is to provide content that people maybe won’t want to listen to, then is that the type of content you’d want to listen to? Of course not.

But if it were my intention to provide the best content I could that people will want to listen to, then that changes a whole lot. It changes my air of confidence, it changes what others feel when they’re listening to me, and it changes how I feel about the content itself.

As we sat there in our living room, John asked me what my intention is with the audio blog.

He knows just how powerful stating your intention is.

I told him that my intention was to provide actionable advice to entrepreneurs who are struggling to take the next step because of fear, doubt or uncertainty.

Stating my intention hasn’t magically made my initial question to John disappear. I still have that lingering thought creep into the back of my head every now and then that makes me stop and wonder whether or not people will want to listen.

But the difference now is that I have an intention, and my actions – launching the EntrepreneurOnFire Audio Blog – will be led by my intentions instead of my doubts.

If you don’t believe in yourself, then how do you expect anyone else to?

I want to grow my audience, but I don’t know and I’m going to learn how.

I want to start a podcast, and I’m going to but I don’t know where to start today.

I want to build a website, and even if I need to find help, I’ll but it’s too difficult to do it on my own.

I want to create my own business, and it’s important enough to me that I will find but I don’t have the time to start today.

What’s your intention? Let me know in the comments section below!

This post was written by Kate Erickson, Content Creator and Community Manager for EntrepreneurOnFire. Ready to connect? Twitter | Facebook | Instagram | Google+

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Text 22 Jul 1 note 639: John Corcoran: How to leverage relationships to attract more clients

639: John Corcoran: How to leverage relationships to attract more clients is a post from: EntrepreneurOnFire.com

John CorcoranWhat does it take to be an Entrepreneur? Join us as John shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur.

John networked his way to his dream job at the age of 23: a Writer in the Clinton White House. He has also worked for DreamWorks in the heart of the Silicon Valley and founded his own successful boutique law firm. He has written for Huffington Post and Forbes and is the creator of SmartBusinessRevolution.com, where he shows entrepreneurs and small business owners how to leverage relationships to attract more clients and customers and increase revenues.

Sponsor

  • ZipRecruiterWith ZipRecruiter you can post to fifty plus job sites, including social networks like LinkedIn, Facebook and Twitter, all with a single click. Post a job free at http://ift.tt/1kv132L

Success Quote

  • ‘Succeeding in business is all about making connections.’ – Richard Branson click to tweet!

Business Failure

  • John shares a failure that starts an incredible theme here in this interview, culminating with Arnold Schwarzenegger. Curious? You’ll have to tune in!

Entrepreneurial AH-HA Moment

  • John’s AH-HA moment came at a very opportune time, and he has applied the principals he discovered ever since, which he’ll reveal to Fire Nation today!

Current Business

  • John has 2 very exciting things going on right now, both of which stem from connections and relationships. Listen in to hear how you can implement for much success!

Small Business Resource

Best Business Book

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Interview Links

rsz_2star_fullReady to launch YOUR Podcast? Sign up for our free weekly Podcast Workshop @ PodcastersParadise.com

The post 639: John Corcoran: How to leverage relationships to attract more clients appeared first on Entrepreneur On Fire Business Podcasts.

       
 
 


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